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Advertising Information ~ PRODUCTION DETAILS

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Production Templates

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PLAY! Illustration for Toys
and Interactive Games

COMPLETE PRODUCTION SPECIFICATIONS, LAYOUT TEMPLATES AND SUBMISSION FORMS ARE AVAILABLE ONLINE click here

Our production staff can assist you with technical questions.
Contact production@serbin.com or call 800-876-6425 ext. 223.

Digital Submissions:
No Production Charges / No Digital File Fee!

There should be no production charges if you submit a complete, high-resolution digital file and proof to meet our specifications. We include pre-flight review of your file to make sure it is ready for press.

Traditional Artwork Submissions
5 Free Images Per Page

If you supply transparencies we’ll scan 5 images for free. Other production charges may apply (silhouettes, background charges, etc). Please see below for a complete list of charges and fees.

Professional Page Design
Our marketing representatives are always happy to advise and collaborate with you on image selection and marketing direction (no charge). If you need a professional to create your final ad there will be a charge of $275/page or $450/spread. Please contact our production department prior to the May 3 artwork deadline to make arrangements for professional design service.

Press Proofs
In the summer of 2007 each advertiser will receive a set of press proofs which must be reviewed and returned within two days of receipt, via overnight service.

Traditional Artwork (camera-ready mechanicals)

Additional separations (5 included)

$

115 each

Silhouetting or vignetting

$

75/image

Image insetting

$

45/image

Black background with reverse type

$

75/page

Process color background

$

75/page

Bleed 4-color background separation

$

75/page

Reverse type

$

75/page

Color tints (1 per page allowed free)

$

75/tint

Minimum charge for production work after submission

$

125

Position stats

$

20/each

Reprints

1,000 book stock

Included

Extra 1,000 reprints (to make 2,000)

$

65/page

Laminated card stock reprints

$

280/page

$ 475/spread

Late Artwork Submissions

Artwork extension fee between May 4 - May 10

$

50

Artwork extension fee after May 10

$

10/day

Design and Alteration Charges:

Page Design Service

$

275/page

$ 450/spread

Minimum author change after press proof

$

100

New separation after press proof

$

175 each

Re-run film from new digital file after press proof

$

175/page

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