30 Tottenham Street
London, W1T 4RJ
Phn:0114420 7636 1064
Phn:0114420 7636 7478
Fax:0114420 7580 7017
Tilly Northedge and Peter Grundy set up Grundy & Northedge in 1980 because they were both interested in information design. Firstly because it was a totally un-glamorous area of the business which they thought they could change, and secondly because it was less about selling things and more about explaining things which seemed a lot more interesting.
Grundy & Northedge spent twenty six years making information visually interesting and in the process developed a way of drawing simple images to illustrate ideas that became their signature. They called it iconography, pictures that provide information and explain complex things.
When Tilly left design in 2006 Peter Grundy renamed the studio ‘Grundini’ with the intent of more extensive iconographic experimentation, not only for the clients who were in effect already there, but newly for customers, people who would see his work and buy one for there home, office or elsewhere.
Style / Techniques:
Conceptual, Design, Digital, Graphic, Logo Design, Technical
Subject / Specialties:
Annual Report, Architectural, Charts, Corporate, Editorial, Education, Family, Futuristic, Health, Icons, Industrial, Information Graphics, Landscape, Maps, Medical, Nature, People, Portrait, Science, Scientific, Sports, Technology, Transportation, Food/Beverage, Game, Environmental