Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK


Next Image Title

Artist Name

The new Asda Christmas ad featuring Alison Carmichael's lettering

Alison Carmichael

Represented by

Jelly London

illustration of Type treatment for OgilvyOne showing hand lettering process.
illustration of Fortnum and Mason
Title design for Christmas Campaign.
illustration of Alison's lettering for King of Ping Pong
illustration of Alison Carmichael's hand lettering for the Glenfiddich Experimental Series.
illustration of Alison's lettering for Cadbury's new product, Darkmilk
illustration of Alison's lettering for Asda's Christmas advert
illustration of Alison's lettering for Diet Coke's Retweets of Love
illustration of Hand-lettered title created for the Young Creative Council for International Women’s Day, 2017.
illustration of Calligraphy, Design, Graphic, Lettering, Pen & Ink, Pencil, Type Design, Food, Food/Beverage, Branding
illustration of Press, OOH and TV Ad Campaign for Dogs Trust.
illustration of Lettering created using whipped cream for press ad.
illustration of Logo design for Ginger Pig.
illustration of Design, Graphic, Feminine, Branding
illustration of Hand-painted mural on wall in Women’s Nike store, Kings Road, London.
illustration of Logo design for Ginger Pig.
illustration of Poster Ad for Stella Artois, 2008.
illustration of Lettering created out of hundreds and thousands for an exhibition of work by female artists organised by VivaWomen and Saatchi & Saatchi.

illustration of Calligraphy, Design, Lettering, Pen & Ink, Pencil, Decorative, Branding
illustration of Brandmarks and logotypes for variety of clients.
illustration of Body painting for 'What does it feel like?' campaign for breast cancer charity.
illustration of Limited edition screen print self promotional poster, collaboration with Mark Denton.
illustration of Hand-lettering for Bloomingdale's holiday campaign.


Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.


Abstract, Black & White, Calligraphy, Design, Digital, Graphic, Lettering, Line, Line with Color, Logo Design, Pen & Ink, Pencil, Type Design, Decorative, Pattern, Concept Art


Humor, Animals, Book Covers, Editorial, Food, Holidays, Icons, Mural, People, Posters, Food/Beverage, Feminine, Branding