Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK

Alison Carmichael

Represented by

Jelly London

illustration of Type treatment for OgilvyOne showing hand lettering process.
illustration of Fortnum and Mason
Title design for Christmas Campaign.
illustration of Calligraphy, Design, Graphic, Lettering, Pen & Ink, Concept Art, Branding
illustration of Hand-lettered title created for the Young Creative Council for International Women’s Day, 2017.
illustration of Calligraphy, Design, Graphic, Lettering, Pen & Ink, Pencil, Type Design, Food, Food/Beverage, Branding
illustration of Press, OOH and TV Ad Campaign for Dogs Trust.
illustration of Abstract, Calligraphy, Design, Graphic, Lettering, Type Design, Food, Posters, Branding
illustration of Lettering created using whipped cream for press ad.
illustration of Logo design for Ginger Pig.
illustration of Design, Graphic, Feminine, Branding
illustration of Hand-painted mural on wall in Women’s Nike store, Kings Road, London.
illustration of Design, Graphic, Concept Art
illustration of Logo design for Ginger Pig.
illustration of Poster Ad for Stella Artois, 2008.
illustration of Lettering created out of hundreds and thousands for an exhibition of work by female artists organised by VivaWomen and Saatchi & Saatchi.

illustration of Calligraphy, Design, Lettering, Pen & Ink, Pencil, Decorative, Branding
illustration of Black & White, Calligraphy, Design, Pen & Ink, Decorative, Pattern
illustration of Brandmarks and logotypes for variety of clients.
illustration of Body painting for 'What does it feel like?' campaign for breast cancer charity.
illustration of Limited edition screen print self promotional poster, collaboration with Mark Denton.
illustration of Hand-lettering for Bloomingdale's holiday campaign.


Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.


Abstract, Black & White, Calligraphy, Design, Graphic, Lettering, Logo Design, Pen & Ink, Pencil, Type Design, Decorative, Pattern, Concept Art


Animals, Book Covers, Editorial, Food, Holidays, Mural, Posters, Food/Beverage, Feminine, Branding