Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK

Saint Amans

Saint Amans branding

Next Image Title

Artist Name

Alison created the lettering for the branding for artisan French gin brand, Saint Amans

Alison Carmichael

Represented by

Jelly London

illustration of Type treatment for OgilvyOne showing hand lettering process.
animation of
illustration of Alison Carmichael redesigns Mr Kipling's logo.
illustration of Hand-lettered title created for the Young Creative Council for International Women’s Day, 2017.
animation of Lettering, Line, Line with Color, Live Scribing, Branding
illustration of Lettering, Line, Line with Color, Logo Design, Branding
illustration of Fortnum and Mason
Title design for Christmas Campaign.
illustration of Alison Carmichael's hand lettering for the Glenfiddich Experimental Series.
illustration of Alison's lettering for Cadbury's new product, Darkmilk
illustration of Body painting for 'What does it feel like?' campaign for breast cancer charity.


Alison Carmichael has been collecting industry accolades for over 15 years for her unique hand crafted typography. She is famous for her diverse range of styles and versatile approach to lettering. Alison works with advertising agencies, branding consultants and design groups but has also created exhibition signage, window displays, pop promos, embroidered lettering and body art too. Alongside traditional pen and ink, she has explored some interesting writing tools in her career including ketchup, shampoo, loose tea leaves and even full scale crop circles. Alison studied Graphic Design at Ravensbourne and will be on the judging panel for D&AD this year.


Black & White, Calligraphy, Design, Digital, Graphic, Lettering, Line, Line with Color, Logo Design, Pen & Ink, Type Design, Decorative, Concept Art, Live Scribing


Book Covers, Editorial, Food, Holidays, Product, Food/Beverage, Feminine, Branding, Logos