Serbin Creative, Inc.

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Jelly London

Bad Tube Etiquette

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Design Lad has released his latest passion project ‘Bad Tube Etiquette’. The series of 8 illustrations focuses on people’s poor behaviour we have all experienced whilst commuting, designed in a humorous and playful way.

Design Lad

Design Lad

Represented by

Jelly London

illustration of Abstract, Animation, Design, Graphic, 3-D Rendering, Motion, Humor, Character Development, Food, Food/Beverage
illustration of Design Lad's 3D illustration for beer lovers day
illustration of Digital, Graphic, Stylized, 3-D Rendering, CGI, Humor, Character Development, People, Travel, Urban
illustration of Digital, Graphic, Stylized, 3-D Rendering, CGI, Humor, Character Development, Portrait, Travel, Urban
illustration of Design Lad's Plant Power series of 3D illustrations
illustration of Slot Machine showing social media addiction
illustration of Editorial for RSA journal
illustration of Abstract, Design, Graphic, 3-D Rendering
illustration of Design, Graphic, Mixed Media, 3-D Rendering, Food, Product, Branding
illustration of Front cover for Financial Times weekend magazine.
illustration of Animation, Design, Graphic, 3-D Rendering, Motion
illustration of Festive Cliche Control - Christmas card


Design Lad is a London-based designer and illustrator specialising in 3D illustration and animation. His signature style is bold, playful and colourful. With clients like Sony Music, BBC and Red Bull under his belt, Matt's portfolio is a visual feast of plump characters, pleasing palettes and quirky detail.


Abstract, Animation, Design, Digital, Figurative, Graphic, Mixed Media, Pastel, Stylized, 3-D Rendering, CGI, Motion


Humor, Character Development, Editorial, Food, Holidays, Nature, People, Portrait, Product, Technology, Travel, Food/Beverage, Game, Urban, Branding