Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Greg Coulton

illustration of In it's heyday, Bengal Gin™ was the drink to be seen with. Fast-forward half a century and this style icon became the blueprint for a new London Dry Gin. Longtooth has all the essence and integrity of the original, revived and remixed for the contemporary connoisseur. And with 10% of all profits going directly to the WWF 'Save The Tiger' initiative,  partnering a brand with a culture of responsibility at its heart was a dream project for me.
illustration of Built in 1856, the Prince Alfred is Grade II listed and boasts original etched glass floral snob screens inside. Featured in David Bowie’s ‘Jazzin’ for Blue Jean’ and a stones throw away from the iconic Abbey Road zebra crossing, my brief was to tell the enchanting narrative of this unique and historic pub via a classic British tradition - the pub sign.
illustration of Orphan Barrel Whiskey Co., asked me to bring a little fun to their latest and most extraordinary whiskey, a 26 year aged Scottish Single Malt. The story of this orphan comes one particularly cold winter when a brave Highland Coo took it upon himself to shelter his fellow plants and animals - offering refuge in his long, thick hair. His reward: to be the first registered Coo, making his kind the oldest known Regal pedigree herd in the world.
illustration of Having pioneered 'art labels' over 25 years ago, Beck's invited me to showcase my work, following in the footsteps of creative giants such as Gilbert & George, Tracey Emin, and Damien Hirst.
My ‘Tree of Life’ design contains specimens from all six major classifications of animals.
I wanted to use this platform as an opportunity to voice an environmental message - the animals are represented looking up to us, as I wanted to show them looking vulnerable with an air of uncertainty.
illustration of 1-day portrait - mixed media hand-drawn illustration.
illustration of Hodder & Stoughton commissioned me to illustrate the cover of best selling author John Dickie's new book - 'The Craft - how the Freemasons made the modern world'.
My aim was to depict the enigmatic and covert world of Freemasonry utilising their own distinctive and captivating visual language.
illustration of Fancy a half, a tipple, a wee dram or a cheeky sherbert? Best Western Hotels magazine asked me to produce an illustration that would
bring to life a series of drinking tours - designed to get visitors to their hotels into the local spirit.
illustration of Commissioned to design & illustrate the new, super-premium Jameson 'Deconstructed Series'. The brief was to capture the character and personality of each whiskey in a unique and captivating narrative. Intensely detailed, multi layered and hand crafted - each illustration perfectly embodies the whiskey it adorns.
illustration of 'Sheen' is a typographic study of the leafy suburb situated along the river Thames in Richmond, London. The drawing details places of interest,
historical events and various flora and fauna found in the surrounding area.
illustration of Title 'Q' for the 'One question four answers' section of In Touch magazine, online and in print. Commission by Metaleap Creative.

Profile

Greg is an Illustrator, Designer & Typographer. The art of storytelling and maxim ‘The Devil is in the detail’ are at the heart of everything he does. 15+ years of design experience in London agencies combined with traditional draftsmanship skills result in Greg’s meticulously detailed and enchanting artworks.

Style/Techniques

Black & White, Caricature, Collage, Design, Digital, Graphic, Lettering, Line, Line with Color, Logo Design, Mixed Media, Montage, Pen & Ink, Pencil, Stipple, Type Design, Watercolor, Decorative, Vector

Subject/Specialties

Animals, Book Covers, Botanical, Celebrities, Editorial, Historical, Leisure, Maps, Packaging, People, Political, Portrait, Posters, Product, Religious, Wildlife, Food/Beverage, Vintage / Retro, Environmental, Branding, Logos