Serbin Creative, Inc.

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Andrea Innocent

illustration of Illustration commissioned by Headspace Australia for printed publication for young people detailing ways to combat anxiety, depression and low moods.


Andrea Innocent loves drawing, it’s her happy place. With a background in Fashion and Multimedia design it wasn't until Innocent lived in Japan that she found her true creative love in illustration. It was during this time in the early 2000's, while exploring the backstreets of Tokyo, she sort to document her adventures and uncovered lots of other stories too. Influenced in part by Ukiyo-e and Japanese folklore as well as Japanese character design and fine artists such as Yoshitomo Nara and Murakami. Innocent mixes these with her early love of Miffy and Richard Scarry books and a childhood exploring the Australian bush. She combines these diverse references to create her totally unique characters that are loaded with humour, charm and the Innocent trademark of oval faces and big expressive eyes. Either digital or analogue, her worlds are adored by adults and children alike. In the 15 years since she has worked as an illustrator for various clients on a wide range of projects and ad campaigns. Innocent also regularly exhibits her work in art galleries and often speaks at conferences or workshops regarding her practice and working in the illustration industry. Innocent is a proud member of The Jacky Winter Group. Innocent juggles parenthood, co-owning indie fashion brand Chiba Ghosts with her partner, running an online shop, personal exhibitions and commercial projects from her home in the hills of the Dandenong Ranges, Victoria. When she’s not drawing you will find exploring her forest garden with her young son and snappy Corgi Pickles McGerkin.


Cartoon, Digital, Graphic, Stylized, Pattern


Animals, Character Development, Children's Books, Health, Lifestyle