Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK

Simon Roulstone

animation of Animation showreel. Explainer videos for the construction industry and shorts for websites.
illustration of Golf club heads for Titleist brochure. Illustrated using a mix of 3D CGI and Photoshop.
illustration of Urban regeneration housing showing internal steel frame construction.
illustration of 3D illustration showing safety ladders, railings, non slip matting, needed for maintenance work on warehouses and industrial buildings.
illustration of Modeled in 3D software, I created this visualization of the Eiffel Tower for Catnic using their plasterbead  & mesh product range to underline their launch into the French market,
illustration of Cutaway of Lavenham Guildhall in Suffolk, UK.
Showing original medieval layout of the rooms, this was used for one of the National Trust's guidebooks.
illustration of One of a set of illustrated maps for the All England Lawn Tennis Club. These are used around the grounds during the Championships to show key facilities and where to eat and drink.
illustration of Illustrated map of Tattershall Castle in Lincolnshire, UK.
Used for the National Trust's guidebooks, the brief called for a general map of the castle grounds but with the addition of ghosted outlines
showing the location of the original 15th century  buildings.
illustration of Medical illustration for children's encyclopedia.
illustration of Medical illustration for children's encyclopedia.


With over 20 years experience in traditional and 3D illustration. I specialise in bird’s-eye maps, scientific & technical cutaways and animation. I graduated from Middlesex University, with a BA Hons (1st). In the past I have worked in the drawing department at British Aerospace. I have worked freelance for companies such as AELTC, EDF, Gyproc, Independent on Sunday, Lafarge, National Trust, Network Rail, RHS, Titleist, Toshiba, Toyota.


Airbrush, Animation, Digital, Line with Color, Painterly, Pen & Ink, Photoillustration, Realism, Technical, 3-D Rendering, Watercolor, Installations, CGI, Explainer Video


Architecture, Children's Books, Education, Historical, Industrial, Landscape, Maps, Medical, Product, Science, Scientific, Sports, Technology, Web Illustration