Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Jenny Proudfoot

illustration of Ornate whisky bottle with barley and botanicals, celebrating 100 years of The Scots Whisky Association. 

Intricate, connection, gratitude, celebration, whisky, liquor, whiskey, liquor bottle, script, hand lettering, luxury, floral motifs, text design, ornate lettering, letter shapes, swirling, heather, lavender, pine, barley, poetry, whimsical, color block, magazine illustration, magazine feature
illustration of Intricate map of a historic walking trail through the Scottish kingdom of Fife. With a decorative border inspired by illuminated medieval texts. 

Travel, hiking, travellers, wellness, freedom, worship, pilgrims, saints, religious, religion, feast, monk, boats, heritage, architecture, outdoors, village, mining, sheep, islands, puffin, shrine, cathedral, church, lighthouse, interpretation, storytelling, limited color, patterned, fancy, ornate, embellished, signage
illustration of Detailed map packed with Scottish icons. 

Intricate, embellished, ornate, quirky, connection, jumble, crest, seal, tourism, vacation, landmarks, culture, castle, whisky, whiskey, nature, history, heritage, statue, monument, architecture, golf, fishing boats, cottage, viking, mountains, lighthouse, museum, wildcat, horse, eagle, otter, dolphin, whale, birds, sheep. arts festival, folk, fun, outdoors, wanderlust, art print, decorative print, colour pop, emblem, soft color
illustration of Map featuring the pubs, bars, cafes and restaurants of Leith, Edinburgh. 

Embellished, ornate, intricate, fancy, city, tourism, urban landscape, landmark, bustling, vacation, culture, food and drink, nightlife, history, statue, monument, architecture, apartment blocks, apartment block, apartments, river, parks, beer, dining, crest, coat of arms, Scotland, art print, decorative print
illustration of Decorative map of South Queensferry, a colorful village on Scotland's east coast. 

Summer, beach, coast, freedom, vacation, boat, fishing, seashore, cottage, houses, crest, coat of arms,  harbor, tourism, travel, architecture, embellished, decorated, busy, swirling, miniature, patterned, paint splash, art print
illustration of Complex map featuring buildings, monuments, musicians, faces, phrases and icons from the city of Manchester. 

Calligraphy, monochrome, pattern, diversity, business, urban landscape, city, busy, bustling, transport, culture, museum, nightlife, embellished, soccer, street art, row houses, magazine illustration, magazine
illustration of An intricate map of the USA. 

America, diversity, connection, states, landmarks, bustling, elaborate, business, heritage, culture, vacation, tourism, industry, music, oil, politics, pattern, monochrome, busy, packed, Prince, Clinton, James Brown, Elvis, Obama, Jeff Bezos, Neil Armstrong, Rosa Parks, Statue of Liberty, Capitol, Mount Rushmore, Golden Gate, Wizard of Oz, red shoes, president, magazine
illustration of Illustration for drinks magazine Hot Rum Cow, exploring ties to whisky in dark literature and folklore. 

Imaginative, spooky, ghost, pattern, atmospheric, story, whisky, whiskey, book cover, liquor, alcohol, hand lettering, distillery, brewing, dark woods, branches, crow, raven, Halloween, Macbeth
illustration of Newspaper cover marking Glasgow's COP26 conference. 

Climate change, sustainability, connection, global warming, net zero, world, circle, climate clock, rewilding, transport, vehicles, solar, housing, hydro, wave power, marine life, wind turbines, information, infographics, map, purple, news, press, newspaper supplement, corporate color, color splashes
illustration of Whimsical branding for the Edinburgh International Harp Festival, celebrating folk and classical music, performed live and online. 

Pattern, teal, expression, connection, love, fluid, decorative type, hand lettering, musical instrument, festival, inclusion, celebration, birthday, anniversary, musical notes, dance, movement, inspiration, online community, circle, swirling, ornamental, watercolor splash, watercolor texture, harp, event program, posters, web banner
illustration of City map for Sara Sheridan's book, Where are the Women – a Guide to an Imagined Scotland.  

Feminist, imaginative, equity, elegant, quirky, monochrome, suffragette, hidden women, women's history, urban, heritage, decorative, swirly, ornate, offbeat, architecture, city, calligraphy, statue, monument, landmark, castle, palace, Edinburgh, area maps, book illustration, chapter heading
illustration of City map for Sara Sheridan's book, Where are the Women – a Guide to an Imagined Scotland.  

Feminism, inclusion, imagination, monochrome, hidden women, women's history, urban landscape, historic, decoration, swirls, ornate, pattern, offbeat, architecture, cityscape, script, calligraphy, statues, monuments, factory, industry, Glasgow, black and white, area map, book illustration
illustration of For a feature on rare bottles retrieved from shipwrecks including The Titanic. 

Shipwreck, liquor, alcohol, hand lettering, fish, waves, sea, ocean, seagulls, text design, shaped lettering, motifs, swirls, ornamental, fancy, magazine
illustration of The story of Scottish rebel William Wallace, showing power, tragedy, battle and betrayal in playing-card colors. 

Medieval, heroic, heraldry, folklore, battle, longship, longboat, royalty, princess, king, peasant, armor, horse, costume,  Scotland, London, limited color, color blocks, card deck, story telling, interpretation, mural design
illustration of Playful infographics applied to University of Edinburgh merchandise. 

Sketchy, scribble, doodle, connection, hand lettering, type design, decorative lettering, shaped lettering, portraits, history, modular, two color, brand color, coloured ink, sheep, Darwin, suffragette, telephone, books, sports club, Peter Pan
illustration of A decorative map reflecting the gentle Arts and Crafts aesthetic of this pretty, wooded Edinburgh suburb. 

Nature, village, gardens, river, Art Nouveau, Edwardian, early 20th century, cottages, calligraphy, flower motif, embellishment, color ink, watercolor splashes, watercolor texture, greenery, town guide, signage
illustration of A decorative map reflecting the gentle Arts & Crafts aesthetic of this pretty, wooded Edinburgh suburb. 

Nature, garden, woodland, river, Art Nouveau, Edwardian, early 20th century, suburban, cottage, barracks, castle, country house, calligraphy, floral, embellishment, colored ink, paint texture, splashy paint, town plan, signage
illustration of Cheerful branding for the Edinburgh International Harp Festival. 

Musical instruments, expression, connection, inclusion, music notes, folk music, classical music, traditional music, dance, movement, hands, harp, singing, choir, swirls, ornate, splashy colour, program cover, poster, merchandise
illustration of Pretty branding for the Edinburgh International Harp Festival, incorporating national flowers and instruments. 

Spring color, springtime, diversity, connection, expression, instrumental, folk music, classical music, traditional music, flowery, floral, motifs, daisy, daffodil, thistle, clover, passion flower, baobab, international, global, globe, harp, kora, swirl, patterned, ornate, splashed watercolor, program cover, poster, merchandise
illustration of Branding for the Edinburgh International Harp Festival, incorporating symbols, landscapes and architecture from Cornwall and The Isle of Man. 

Quirky, expression, connection, ornate, instruments, folk music, classical music, traditional music, Easter egg, castle, cottages, thatched cottage, puffins, island, beach, harp, patterned, intricate, watercolor splash, festival program, poster, merchandise
illustration of Inked llustrations in the style of Victorian engravings – with a contemporary twist. 

Christmas, antique, wine, liquor, wine bottles, wine glasses, champagne, gin, sloe gin, celebration, party, Victorian costume, 19th century, products, Christmas gifts, Dickensian, storytelling, Christmas party, wine merchant, Christmas catalogue
illustration of Inked llustrations in the style of Victorian engravings – with a modern twist. 

Christmas, antique, luxurious, wine, liquor, roundel, gentlemen, detailed, candlelight, atmospheric, period details, costume, holly, ivy, garland, wreath, decorations, Dickensian, storytelling, Christmas story, wine merchant, catalogue
illustration of Inked llustrations in the style of Victorian etchings – with a contemporary twist. 

Christmas, antiques, wine, liquor, wine bottles, glass, gentlemen, period costume, detailed, ornamental, candles, atmosphere, period details, grapes, wreath, circular, Christmas garland, Christmas decoration, cellar, Dickens, storytelling, Christmas past, wine merchant, catalogue
illustration of Inked illustrations in the style of Victorian etchings – with a contemporary twist. 

Christmas, antique, wine, liquor, wine bottle, drinks, celebration, luxury, atmospheric, characters, gentleman, party, costumes, gifts, Christmas gift, Dickens, story telling, Christmas party, circular, roundel, garland, holly, wine merchant, Christmas catalogue
illustration of Line drawing commissioned by an Edinburgh bakery for application to prints and merchandise. 

Shopfront, storefront, shopping, store, cafe, dining, food, bread, pattern, welcoming, chic, artisanal, elaborate, monochrome

Profile

Jenny Proudfoot is based in Edinburgh, Scotland. She loves to dabble in ink, pencil and splashy watercolour. With swirly bits. Jenny trained in Illustration & Media Design and worked for over a decade as a graphic designer specialising in magazines and heritage projects. In 2013 she returned to her first love, illustration. Her compositions are packed with detail, enhanced with scrolls and swirling embellishments. She works mainly in ink, and splashed watercolour applied to textured stock. These are scanned and layered together in Photoshop, where the colour is blocked out and adjusted to highlight key elements and match corporate palates. When Jenny's not scribbling she loves to cook. And one day she will squeeze affection from Alfie, her perpetually worried ginger cat.

Style/Techniques

Black & White, Calligraphy, Conceptual, Design, Graphic, Lettering, Line, Line with Color, Pen & Ink, Stylized, Watercolor, Decorative, Floral, Pattern, Whimsical, Rich Picture

Subject/Specialties

Humor, Adventure, Architecture, Botanical, Celebrities, Character Development, Corporate, Editorial, Education, Futuristic, Historical, Holidays, Icons, Information Graphics, Landscape, Leisure, Maps, Music, Mystery, Nature, People, Political, Product, Science, Technology, Travel, Americana, Food/Beverage, Lifestyle, Vintage / Retro, Feminine, Spiritual, Environmental, Urban, Branding, Surface Design