Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK
AtEdge

AtEdge

Photography & Motion
Medical Illustration & Animation

Medical Illustration & Animation
PLAY! Illustration

PLAY!

Illustration for Toys & Interactive Games
Lattis Social

Lattis Social

Social Media for the Creative Industry

More from Serbin

Sofia Pusa

illustration of In collaboration with the photographer Atte Tanner, Sofia combined photography with illustration to create a dreamlike botanical universe for zero-waste fashion brand GINA GRNW. The signature Plex Bag was shot in a studio and incorporated into the digital illustration. Keywords: floral, fashion advertising, still life, campaign, colourful, bag, accessories, advertising, brand illustration, surreal, cinema 4d, gradient
illustration of The brief was to create Adobe a series of unusual, striking mockups for people to show off their web work and stand out from the crowd. The mockups can be downloaded for free on Adobe Discover, the editorial section of Adobe’s website. The quirky laptop and phone mockups are inspired by constructivist art and they are fully customizable. Keywords: tech, colourful, abstract, product advertising, campaign, still life, gradient, Apple, Microsoft, digital
illustration of Album cover illustration for Jutta Rahmel Keywords: Paint, psychedelic, transhumanism, music, campaign illustration, music advertising, Spotify, artist, colourful portrait, surreal, marbling, texture, futuristic
illustration of Illustrations for The Wild Mushroom Cookbook by Sami Tallberg. The brief was to create illustrations that would be “psychedelic, magical and elegant”. The vibrant illustrations and a bright colour scheme was created to reflect the sparkling character of the author Sami Tallberg. Keywords: psychedelic, nature, futuristic, shroom, cooking, recipe, packaging, health, medicine, California,
illustration of Y Festival is a free cultural and human rights event that builds and celebrates an equal and diverse future. The visual identity celebrates diversity with bold and expressive gradient illustrations that Sofia created for the festival. Keywords: Colorful, abstract, gradient, airbrush, cultural, branding, campaign, tech, bold, advertising, ooh, festival, identity
illustration of The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited Sofia to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is the biggest dairy business in Finland. Keywords: Health, natural, beverage campaign, drink advertising, food, oat milk, positive, bright, organic, green
illustration of In collaboration with the photographer Atte Tanner, Sofia combined photography with illustration to create a dreamlike botanical universe for zero-waste fashion brand GINA GRNW. The signature Plex Bag was shot in a studio and incorporated into the digital illustration. Keywords: botanical, fashion, product illustration, product campaign, cgi, beauty, clouds, advertising, conceptual, Magritte, 3d, luxury advertising
illustration of Sofia created a series of abstract brand illustrations for Ice Hot Nordic Dance, an event presenting cutting-edge Nordic contemporary dance. The illustrations are inspired by Nordic natural wonder of the aurora borealis, the northern lights dancing in the winter sky. Keywords: gradient, colourful, texture, surface, pattern, brand illustration, abstract, nature, graphic, stylish, minimal
illustration of Sofia was commissioned to illustrate a stamp for Åland Post. The theme of the stamp was Peace – the highest value of humanity. The final illustration depicts sunrise over red granite cliffs of the Åland archipelago. Together, the sun and its reflection form the peace sign. Sunrise is symbolic of hope, growth and new beginnings. Keywords: war, hope, flower, plants, campaign, sun, sea, ocean, waves, countryside, holiday, travel, Scandinavia, editorial illustration, vacation
illustration of Editorial Illustration for Suomen Kuvalehti, an article about the FINSEX research project studying changes in sexual lives for many decades. Keywords: body positivity, female, love, intimacy, relationship, gender, sex, psychedelic, bold, skin, body

Profile

Sofia Pusa is a Finnish-born creative director and illustrator based in London. Her award-winning illustrations blend vivid colors with painterly patterns, and are a regular fixture in the music, advertising, art and fashion industries. Drawing inspiration from her childhood summers spent in the Finnish countryside, where she swam and foraged for wild berries and mushrooms, Sofia's work explores the surreal, the dreamlike, and the power of the unconscious rather than realism. Her use of psychedelic and transcendental color shifts gives her artwork a futuristic edge. Sofia also holds a special appreciation for flowers, seeing them as symbols of hope, inner strength, and creativity.

Style/Techniques

Abstract, Acrylic, Airbrush, Conceptual, Design, Digital, Gouache, Impressionistic, Mixed Media, Montage, Oil, Painterly, Pastel, Texture, 3-D Collage, 3-D Rendering, Floral, CGI

Subject/Specialties

Botanical, Computers, Corporate, Editorial, Education, Fashion/Cosmetics, Food, Futuristic, Health, Landscape, Leisure, Music, Nature, Packaging, People, Political, Portrait, Product, Still Life, Technology, Food/Beverage, Lifestyle, Feminine, Edgy, Urban, Branding, Surface Design