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Alewife Brewing Co.

Lupulin Vibrations ft. Azacca hops

Daniel Birch

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My Lupulin Vibrations series was recently ranked one of the 30 best American brewery labels on Ceros.com check it out here: https://www.ceros.com/originals/best-looking-beer-cans-2020/?fbclid=IwAR0QCqiwlTnFXnIjFaPGpS3UeqYIFFvC5vz7mKch0ZDIX6OPGn7qv99Ziqw

May 2020

Daniel Birch

illustration of Recently Alewife's Lupulin Vibration series was voted one of thirty best American brewery labels by Ceros Originals. Check out the labels here: https://www.ceros.com/originals/best-looking-beer-cans-2020/?fbclid=IwAR0QCqiwlTnFXnIjFaPGpS3UeqYIFFvC5vz7mKch0ZDIX6OPGn7qv99Ziqw
illustration of Graphic Design category winner in Creative Quarterly's #58. One in a series of great IPAs from Alewife. The colors used relate to the hops such as in this one Mosaic hops have flavors of blackberries, stonefruits, etc so I think the colors speak for themselves.
illustration of Graphic Design category winner in Creative Quarterly's #58. One in a series of great IPAs from Alewife. The colors used relate to the hops such as in this one Loral hops have floral and herbal notes followed by a backdrop of citrus and earthy character so I thought green would represent Earth and the line-work yellow to illustrate the citrus flavors.
illustration of Graphic Design category winner in Creative Quarterly's #58. One in a series of great IPAs from Alewife. The colors used relate to the hops such as in this one Tahoma hops give off lemon flavors and aromas with undertones of orange, woodiness and spice.
illustration of Graphic Design category runner-up in Creative Quarterly's #58. This one was based on the Mayan corn god, Hun Hunahpuh. I had him coming out of, what's supposed to be a pyramid of corn in the same vein as David walking through the door in 2001: A Space Odyssey. I actually only had a day to kick this out but I think it came together great in the short time given.
illustration of This is a label for a beer soon to be released. This one started with the title and I just perfected that first and then just drew a ton of waves going every which way and it's one of my recent favs.
illustration of This is a label I did for an India black ale. It's another recent, soon to be released beer.
illustration of This one was updated to our newer format with our mission statement up at the top and a map to our taproom in Queens. I also updated the title lettering as I ran out of time the first time around and it did not hit the German notes I wanted it to. Cheers!
illustration of This juicy IPA was jam packed with juice so to show that I had our Money dude with his diamond encrusted, gold plated, brass knuckles hittin' the audience with hundos. I shrank the image on the label and made it seem as if the hundred dollar bill is floating off the can.
illustration of The brewery asked for trippy. It was a pretty simple idea and I love how it turned out. Looks even better with it foiled and in person.
illustration of This was a fun one to work on. I got to work with Sixpoint's designer/illustrator Jack Liakas as he drew the type for this. The finished label is very sparkly as all the blue line-work of the diamonds in foiled and some of the gold as well.
illustration of The redesigned label for Submersion. Originally the only brew to survive super storm Sandy. A great IPA that deserved a great looking label. Cheers!
illustration of This is one of the main beers for Barrier and we recently have been updating all the labels to fit full cans. One of my long-time favorites bot h beer and labels. Cheers!
illustration of The Alewife pilsner. One of my personal favs from the brewery beer and label wise. Cheers!
illustration of One of my favorite beers for Barrier. I based this one on the classic comedic movie, Young Frankenstein by Mel Brook's (one of my personal favorite directors) as well as the kings of smoked beer (rauchbier), German brewery Schlenkerla's labels. It'll have you whining for more!
illustration of Label for Alewife Brewing Co.'s IPA,
illustration of This is a label based on the movie Lady Snowblood. The working title, I gave it was Lady Peach Blossom. Fun fact the character from Kill Bill, O-Ren Ishi, is based on Lady Snowblood, hence O-Ren Rishi. This is not only a good looking label but a fantastic beer.
illustration of Label for Alewife Brewing Co.'s session IPA,
illustration of This collab was based off the Swedish 💴, the Krona from which Brewski is from.
illustration of This was a four part can release with four collaborating breweries. I enjoyed the colors in the hands and really popped on a shelf.
illustration of I had a week to do this label (like most of the new Barrier labels) and just kept drawing a Kokkaburra (since we used their coffee in the beer.) I made a pattern with the flying versions of the bird. On the printed version Long Island is reflected in the coconut-eye of the bird.
illustration of Evil Giant label for the rye IPA produced by Barrier Brewing Co. This beer's original name was taken by a much larger beer manufacturer and so thus the name change to
illustration of Barrier Brewing Co. originally brewed this 2x Dry-hopped IPA for Tap & Barrel's six year anniversary which is a Long Island bar.
illustration of This is for an Art of War themed app. It was a pleasure using a brush and ink to make these series of white on black illustrations. This particular one is for
illustration of This is for an Art of War themed app. It was a pleasure using a brush and ink to make these series of white on black illustrations. This particular one is for
illustration of Wanted to show a reflection of someone looking in a pond of water with the figure non descript so it could possibly be anyone.
illustration of Part of my Art of War series.
illustration of This is for an Art of War themed app. It was a pleasure using a brush and ink to make these series of white on black illustrations. This particular one is for
illustration of This was my prefered version of the IPA collab Barrier did with Thin Man Brewing and Collective Arts. The final, ended up having a maniacal Poseidon but I thought the spear was the star.
illustration of This was based around the fact that a person would die without 9 straight meals. I ended up just having a party around a bonfire with chaos all around and the 4 horsemen of the apocalypse.
illustration of Label for Alewife Brewing Co.'s IPA
illustration of This beer was based on the Great Emu War of 1932 which was a war waged against the over abundance of emus in Australia. The country failed to eradicate the emus. I based my illustration of the emu on the velociraptor from Jurassic Park.
illustration of Poster for the shortly lived brewery Cuzett Libations (now Fifth Hammer) for their smoked blond ale
illustration of The Whistle Pig distillery that the recently deceased legend David Pickerell designed for the Vermont based Whiskey Rye maker. Originally intended for shirts, it was never used by the company to my knowledge based on branding issues but paid for in full.
illustration of This is the 3rd poster in a series of events that happens every summer at 4th Ave Pub. It features Ballast Point's signature Sculpin drawn in my own hand. I do posters for this bar still as they were there for me when I was just starting off on my freelance career.
illustration of The idea for this came out of listening to the music which has a lot of natural sounds like frogs, birds and crickets that blends well with the soothing music being played throughout. The image itself I have the musician of East Forest (Trevor Oswalt) part of the tree with everything flowing out from there. This is truly a spectacular album and worth a listen on Spotify.
illustration of This is for an Art of War themed app. It was a pleasure using a brush and ink to make these series of white on black illustrations. This particular one is for
illustration of This was produced in a rush (3 days I believe) and based the main colors on Endless Summer and just added the Barrier blue-green which complimented the colors very well. This one jumps the shark a bit for sure.
illustration of I actually ended up drawing a full-page maze that took hours and hours but only ended up using a small part for the background. I thought it was a nice pattern and simple imagery of the idea of finding yourself. Then I used just an x-ray because how else are you going to know what you are made of?

Profile

Daniel F. Birch, an alumnus of Syracuse University, has been an illustrator and designer in the NYC area for 15 years. For the past several years, he has been specializing in the local area craft beer industry and has produced widely-recognized and well-regarded labels and collateral for great local brands such as Barrier Brewing Co., Alewife Brewing Co., Marcelli Formaggi and Hell's Kitchen Hot Sauce.

Style/Techniques

Black & White, Cartoon, Conceptual, Design, Digital, Graphic, Lettering, Line, Line with Color, Pen & Ink, Silhouette, Stylized, Type Design, Decorative, Pattern, Whimsical, Vector

Subject/Specialties

Humor, Action, Adventure, Animals, Botanical, Fantasy, Historical, Landscape, Leisure, Maps, Nature, Packaging, Portrait, Posters, Product, Still Life, Americana, Food/Beverage, Lifestyle, Vintage / Retro, Spiritual, Environmental, Branding