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Big Rooster Big Luck

"The Big Rooster(大鸡)" has the similar pronunciation as "Big luck(大吉)" in English, this image is a celebration of the year of rooster arriving at NYC.

© Zijun Li

California Love

n Southern California in the 1950s and early '60s, young Chicanos created a car style called "lowrider" that expressed the pride and playfulness of Mexican American culture.

© Zijun Li

The Sounds Of London

It inspired by the colorful and energetic London. The diversities of the sounds penetrate to every corner of the city, which they orchestrate a beautiful symphony.

© Zijun Li

Phoenix Magazine Best of Valley issue

The design concept for this 2016 Phoenix Best of valley issue is to create a comic book style cover and designed a superhero specific for Phoenix Magazine. The goal is to design a cover that would draw immediate attention also trigger the unique feeling of Arizona by using familiar color palette.

© Zijun Li

Eugene Weekly Dance Issue

Eugene Weekly 2016 The Dance Issue

© Zijun Li

What A Man Can Be, He Must Be.

Throughout recorded history, question have been posed about why we are here, and what the purpose is of our lives.American psychologist Abraham Maslow offered his opinion about this important question.

© Zijun Li

We Can Listen to One Voice At A Time

England psychologist Donald Broadbent concludes that Information from the senses is briefly held and filtered by the short-term memories and select one piece of information for attention.

© Zijun Li

Howard and The Future of Starbucks

Howard Schultz and his coffee empire.

© Zijun Li

Magical Time and Compound Interest

Magic, time, power, compoundinterest, investment

© Zijun Li

Catch Them ALL!

pokemongo, NYC, augmented, game

© Zijun Li

Catch Them ALL!

shibuya, japan, pokemongo, augmented,game,

© Zijun Li

Catch Them ALL!

pokemongo, augmented, game, london, UK, cityscape

© Zijun Li

Alvin Lustig

"Alvin Lustig's contributions to the design of books and book jackets, magazines, interiors, and textiles as well as his teachings would have made him a credible candidate for the AIGA Lifetime Achievement award when he was alive.He was in the vanguard of a relatively small group who fervently, indeed religiously, believed in the curative power of good design when applied to all aspects of American life" -- Steven Heller

© Zijun Li

The Wonderful Wizard of OZ

The Wonderful Wizard of Oz by Frank Baum Chapter I "Once Toto go too near the open trap door, and fell in...She crept to the hole, caught Toto by the ear."

© Zijun Li

Vespa Scooter

Vespa, scooter, travel, italy, world

© Zijun Li

Hiroki Nakamura

Hiroki Nakamura is a Japanese fashion designer, he is the founder of Visvim, an apparel brand which is famous for its high quality fabric and century-old dyeing technique. The shoe in this picture is his most iconic design FBT.

© Zijun Li

Chaos Theory

Chaos theory proposes that complex system are highly sensitive to initial condition, this theory also popularly referred to as the butterfly effect.Scientists proposed an idea that butterfly flapping wings in Japan might start a chain of reaction that leads to tornado in the U.S.

© Zijun Li

Gentle Time

time, passingby, gently,girl

© Zijun Li

Tokugawa Ieyasu

Food is a very important part of the culture during Edo period. During the Edo period different classes were having different kinds of food, and the diversity of the cuisine culture at that time greatly impact what Japanese people are eating today. Here in this picture is Tokugawa Ieyasu enjoying his premium dish, specially cooked for the Shogun by using seasonal ingredients.

© Zijun Li

Tea Ceremony

Tea ceremony is a Japanese activity of preparation and presentation of green tea. During the 250 year peaceful time people were gathered more often therefor the art of tea ceremony was pushed to a new level.

© Zijun Li

Noh Performance

Noh is a form of Japanese musical drama, the dancers often required to use gestures and movements to express his or her emotions under the mask. Many Noh theaters were built during the Edo period and people loved to watch these shows as there pass-time activities.

© Zijun Li

WoodBlock Printing

Japan is famous for its woodblock prints, during the Edo period many new genres of books were published, people during the peaceful time demanded more leisure activities. Woodblock prints artists produced manga, portraits even shunga( erotic art) for the public to enjoy.

© Zijun Li

Historical Demonstration in France

In 1908, Wright brothers did their flying demonstration in France which was a huge success, gaining world wide attention for their contributions to the aviation industry. Wilbur Wright won the Coupe De Michelin Trophy for breaking the record of flying more than 62 miles.

© Zijun Li

George R.R.Martin

George R.R.Martin and his fantasy world, Game of Thrones.

© Zijun Li

Sigmund Freud

Austrian neurologist Sigmund Freud was a cigar lover, He sometimes had as much as 20 cigars a day.

© Zijun Li

Beethoven

German composer Beethoven loves coffee, he counts 60 coffee beams to brew his coffee.

© Zijun Li

Victor Hugo

French poet and novelist Victor Hugo regularly washed himself with over night iced water.

© Zijun Li

Jane Austen

English novelist Jane Austen wrote her stories on very small paper to avoid other people find out she was actually a writer.

© Zijun Li

Carl Jung

Swiss psychiatrist Carl Jung build himself a stone house (Bollingen tower) has no modern equipment such as electricity and gases. He spent a lot of time there thinking and relaxing.

© Zijun Li

Virtual Reality Series.

Virtual Reality, playing games, children, feeling real.

© Zijun Li

Ferry Girl

Antarctica, ocean, penguins, ferry, icy cube, transportation

© Zijun Li

Virtual Reality Series.

children, education, model, geography, geology, learning

© Zijun Li

Virtual Reality Series.

Architecture,architect, repair, building, model,

© Zijun Li

Late Registration

© Zijun Li

MINI Migration

© Zijun Li

Sci-fi Movies We'll Never See

An illustration for the Arts & Entertainment section of The Wall Street Journal.

© Zijun Li

World is Under Your Feet!

Travel can be more interesting and convenient!

© Zijun Li

Relativity of Time

© Zijun Li

Phoenix Spring Festival Events!

Phoenix, magazine, editorial, landscape, events, celebrate, band,music, food truck, cover, people, spring,

© Zijun Li

Seeing Starts

An illustration for an article on PRINT Magazine Spring 2016 Issue. The article is about the Evolution of Fame in the New Media Age among graphic designers. article, editorial,graphic designers, status, media

© Zijun Li

Kafka on the Shore.

teenager, leave, home, kafka, novel, crow

© Zijun Li

When Fashion Meets the Year of Monkey

fashion,designer, monkey, animal, newyear, zodiac, fitting, editorial, digital, line and color, magazine, cover,character,

© Zijun Li

Should I Eat Meat?

dine-out, order food, eat meat, vegetables, restaurant, food, choice, menu

© Zijun Li

Time Waits For No One.

timeflies, grownup, swing, children, youth, teenager, playground, time change

© Zijun Li

Fishing and Technology

Futuristic fishing technology, people's life, daily work

© Zijun Li

The Rising of Animal Featured Films

Animal, film, editorial, entertainment, fever, humor, digital,trend,lifestyle, movie,poster,

© Zijun Li

Resist Your Daily Donut!

donuts, editorial, diet, people, humor, food, temptation, sugar, lifestyle

© Zijun Li

Cats become the No.1 pet

cats, dog, pet, lifestyle, editorial, digital, line and color, animal, cute, article, trend, kitty,

© Zijun Li

In California,21 becomes the legal age for Smoking

smoking, law, legal age, California, youth. lifestyle, editorial, digital, firefighter,

© Zijun Li

A Perfect Day

food, beverage, breakfast, lunch, dinner, lifestyle, eating, habit, diet, health, editorial, workday, daily, routine,

© Zijun Li

Is Sparkling Wine more appealing than Champagne?

© Zijun Li

Do we have too many guns?

© Zijun Li

Sundance Film Festival

For the Sundance Film Festival takes place in Park City, Ut. Made for Salt Lake City Weekly

© Zijun Li

The Year of Monkey is Coming!

© Zijun Li

Chinese Festival Series: Mid-Autumn

Chinese Festival Series: Mid-Autumn Festival. The lady is the fairy named Chang'e and she is surrounded by her rabbit pets eating moon cakes.

© Zijun Li

It is a project commissioned by Phoenix Magazine, regarding to a article about the scam issues of Vemma Nutrition Company.

© Zijun Li

Swimming on the Great Wall

Illustration for Ballena Blanca Magazine, about climate change.

© Zijun Li

Future Restaurant

Restaurant of the future? Service with an impersonal touch.

© Zijun Li

Family time!

Special issue for The Sublime Zine Magazine.

© Zijun Li

Is It Possible to Make People Smarter?

© Zijun Li

Don't Get Too Drunk During Xmas!

© Zijun Li

Biography

I'm Zijun, born in China and studied illustration in New York. I had a very traditional painting background such as oil painting and drawing. Back then my major inspirations were from the old masters of the Europeans. Once I started doing commercial illustration, I’m trying to combine a more playful and humorous style because I found a great joy making people laugh. Therefore I expand my inspirations to comic book, Japanese prints and entertainment industry. No matter how much I’ve learned, there is always great knowledge and inspirations to be discovered. So I consider myself as a life-long student of art and culture.

Style/Techniques

Cartoon, Design, Digital, Figurative, Line with Color, Mixed Media, Pen & Ink, Film/Entertainment

Subject/Specialties

Humor, Action, Adventure, Animals, Annual Report, Architecture, Book Covers, Celebrities, Character Development, Children, Children's Books, Children's Products, Comic Book, Computers, Corporate, Editorial, Education, Family, Fantasy, Fashion/Cosmetics, Food, Futuristic, Greeting Cards, Health, Historical, Holidays, Icons, Industrial, Landscape, Leisure, Music, Mystery, Nature, Packaging, People, Portrait, Posters, Product, Religious, Romance, Science, Scientific, Sci-Fi, Still Life, Technology, Textiles, Toys & Games, Transportation, Travel, Wildlife, Agriculture, Food/Beverage, Lifestyle, Feminine, Masculine, Spiritual, Youth, Game, Environmental, Financial, Urban, Branding