SerbinCommunications

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbin.com LA / NY / UK

AppleFest 2016

Every year, Westfield, New Jersey holds a fall apple festival. I've painted an image for the poster each year since 2009. This year, I was told to keep a 1950s theme, and so I decided to showcase the diner theme the café was taking on. Something about a happy, comfortable looking date both accurately represents the gentle pleasure of the festival itself, and also my relationship with the client, which now goes back many years.

© Danny Schwartz

Becoming Rutgers

Created for Rutgers University's anniversary issue's cover story, reflecting the changing body of students that have passed through a great institution over it's history. We thought a literal parade of changing faces would suit the concept nicely.

© Danny Schwartz

The Night Rider

Hasselhoff and his car (Rutgers College of Engineering Alumni Magazine).

© Danny Schwartz

AppleFest 2015

Every year, Westfield, New Jersey holds a fall apple festival. I've painted an image for the poster each year since 2009. This year, I was told to keep a 1920s theme, and showcase the dancing that would be a part of the festival. Each year, I like to take whatever direction the poster goes in and work apples in somehow, and an apple-shaped dance floor seemed like a lot of fun!

© Danny Schwartz

Mitt-Bot

I always felt that Mitt Romney -- or at least the version of him that was running for president on '08 and '12 -- was more machine than man.

© Danny Schwartz

Reflection

For a New Yorker story about the passage of time, and the way love changes for one woman throughout her long life.

© Danny Schwartz

Spero on Nyro

Christine Spero covering Laura Nyro songs (For Borough of Manhattan Community College Alumni newsletter).

© Danny Schwartz

Orange Picker

For the cover of The Washington Post's Capital Business insert. The cover story was about choosing the right time to invest.

© Danny Schwartz

Support Back to School Drives

This was for the National Labor Federation's yearly calendar, and I was assigned September. The theme was Support Back to School Drives. For my image, I decided to play with the "it takes a village" concept.

© Danny Schwartz

Study Abroad Adventures

FDU Alumni Magazine ran a feature about a student who studied in South America for a semester. She went on all kinds of wonderful adventures, and so we obviously wanted to showcase the spirit of adventure for the cover illustration.

© Danny Schwartz

Death and Frolic album cover

An album cover for a local folk band. The music mostly reflected on death and springtime, and the album was called Death and Frolic.

© Danny Schwartz

Alternative Golden Globes

For the Los Angeles Times -- the article was about a humorous alternative Golden Globes category for miscellaneous achievements in television, like how Psych had a pineapple in every single episode the whole series, or how Scandal hid Kerry Washington's pregnancy for a whole season, or how intensely Veep lobbed insults at Jonah. There were many others. Great story.

© Danny Schwartz

10 things to hate about NJ

Inside NJ magazine ran an article about 10 things native New Jersians hate/love about New Jersey -- I was asked to do the cover of the magazine, and a full page accompanying illustration. I grew up in New Jersey, so this was almost too easy, and maybe a little cathartic.

© Danny Schwartz

10 things to love about NJ

Inside NJ magazine ran an article about 10 things native New Jersians hate/love about New Jersey -- I was asked to do the cover of the magazine, and a full page accompanying illustration. I grew up in New Jersey, so this was almost too easy, and maybe a little cathartic.

© Danny Schwartz

Noah

A simple conceptual exercise: stay the course. I thought the story of Noah would be both a fun solution to the problem and a fun adventure to take on.

© Danny Schwartz

Dor L'Dor

A pamphlet about a giving drive for the local temple; the idea was older members supporting programs for the next generation.

© Danny Schwartz

Networking

For a higher ed client -- the article was about gathering networking skills.

© Danny Schwartz

Boehner

John Boehner's short tenure as Speaker was basically just spent herding cats.

© Danny Schwartz

Examining Education

Taking a closer look at how we treat our teachers (FDU Alumni Mag).

© Danny Schwartz

Love on Stage

A comedienne finds that searching for the right partner can come with all of the trappings of performance. (The Los Angeles Times)

© Danny Schwartz

The Sword in the Scone

Mascot for a baking company, "The Sword in the Scone".

© Danny Schwartz

AppleFest 2013

Yearly poster image for Westfield, New Jersey's fall apple festival. 2013's theme decade was the 1920s.

© Danny Schwartz

Ships in the Night

A woman's quest for love almost ends, before she realizes that the man she's dating is just not quite right. (The Los Angeles Times)

© Danny Schwartz

Salmon Fishing for a Golden Globe

"Salmon Fishing in The Yemen" was a dark horse contender for a Golden Globe in 2013 (For the Los Angeles Times).

© Danny Schwartz

Big Yellow Taxi

"Big Yellow Taxi" takes on a brand new meaning for a Los Angeles woman after she follows Joni Mitchell's songs west and falls in love with a taxi driver (For the Los Angeles Times).

© Danny Schwartz

To the Left

A woman discovers that her true love has been close all along, just a little to the left of where she was looking all along (For the Los Angeles Times).

© Danny Schwartz

Alfie travels to Athens

Alfie is an Alligator who travels to Athens.

© Danny Schwartz

Oldies but Goodies

Celebrating an awards season that was full of movies featuring senior citizens (For the Los Angeles Times).

© Danny Schwartz

Travel Choices

What's the best way to hunt for deals for cheap travel? How does customer choice factor into price? (The New York Times)

© Danny Schwartz

Mutual Funds Quarterly Report cover, fall 2015

For the MFQR Cover, Q3 2015 -- economic unease in Chine results in somewhat rough waters for investors (For the New York Times).

© Danny Schwartz

Butterfly Catching Benefits

Choosing a benefit plan can be like catching butterflies (for The New York Times).

© Danny Schwartz

Rags to Riches

The concept of rags to riches in three generations may no longer be applicable (for The New York Times).

© Danny Schwartz

"..now I am become Death, the devourer of Worlds."

Robert Oppenheimer.

© Danny Schwartz

Decisions

Scientific studies -- one of which involving chess grandmasters -- have indicated that when we are presented with multiple decisions, we take the first one that seems good (For Scientific American Magazine).

© Danny Schwartz

Feeding Toby

Accompanying a short story about the taming of a former fighting bulldog (For the St. Anthony Messenger).

© Danny Schwartz

Gary Hilton

Sam Rael -- a W&M alumni -- was a budding film maker back in 1995 when he hired Gary Hilton as a story consultant for a horror movie he was shooting in Georgia. The film eventually finished shooting and the two went their separate ways -- Rael continued making movies, and Hilton became something of a horror movie himself -- he was arrested in 2008 for the murder of Meredith Emerson, as well as several others. (The College of William and Mary Alumni Magazine).

© Danny Schwartz

A Script for Murder

Sam Rael -- a W&M alumni -- was a budding film maker back in 1995 when he hired Gary Hilton as a story consultant for a horror movie he was shooting in Georgia. The film eventually finished shooting and the two went their separate ways -- Rael continued making movies, and Hilton became something of a horror movie himself -- he was arrested in 2008 for the murder of Meredith Emerson, as well as several others. (The College of William and Mary Alumni Magazine).

© Danny Schwartz

Distractions

How to avoid distractions when preparing for meetings (For The Wall Street Journal).

© Danny Schwartz

The Thinker

How are our brains programmed to react to art? (For The Wall Street Journal).

© Danny Schwartz

Fitness Perceptions

We don't exercise as much as we say we do (For the Wall Street Journal).

© Danny Schwartz

Snakes

It turns out that our brains are literally programmed to be afraid of snakes (The Wall Street Journal).

© Danny Schwartz

Celebration

For a short story published by McGraw-Hill Ryerson.

© Danny Schwartz

Danny Schwartz

Biography

I'm an editorial illustrator living in Astoria, Queens. I have a BFA in Illustration from Syracuse University, where I currently teach editorial illustration as an adjunct professor. I like movies, bad jokes, and working for you! Selected Clients: The New York Times // Scientific American // The Los Angeles Times // Barron's Weekly // The Wall Street Journal // American Lawyer Media // The Washington Post // McGraw-Hill Ryerson // The Dana Foundation // The Penn Stater Magazine // Farm Futures Magazine // BMCC Alumni Newsletter // The Pitch // The Stranger // Brown University Alumni Magazine // The National Labor Federation // The Star-Ledger // Inside New Jersey Magazine // Dallas CEO Magazine // Farleigh Dickinson University Alumni Magazine, among many others.

Style/Techniques

Acrylic, Caricature, Cartoon, Conceptual, Figurative, Lettering, Montage, Painterly, Stylized, Decorative, Pattern, Whimsical, Concept Art

Subject/Specialties

Humor, Adventure, Animals, Celebrities, Character Development, Children, Children's Books, Corporate, Editorial, Education, Family, Food, Health, Historical, Leisure, Music, Mystery, Nature, People, Political, Portrait, Product, Religious, Romance, Science, Scientific, Transportation, Travel, Wildlife, Americana, Food/Beverage, Lifestyle, Vintage / Retro, Spiritual, Youth, Financial, Urban