In 2015, I was commissioned by Rob and Kelly McCune to help brand their family farmhouse cidery, Runcible Cider. The name and imagery surrounding the brand were derived from the poem, The Owl and the Pussycat by Edward Lear—a poem near and dear to Rob and Kelly. Since 2015, I’ve had the pleasure of working with Kelly and Rob on expanding the Runcible visual identity and adding new labels to the mix as new varieties of their cider are released.
Keywords: Digital, Lettering, Line, Logo Design, Pen & Ink, Pencil, Whimsical, Packaging, Food/Beverage, Vintage / Retro
© Nathan Yoder