Rod Hunt was commissoned by Saatchi & Saatchi in London to create a huge isometric cityscape illustration as part of the Toyota Aygo 'Go Fun Yourself' automotive campaign.
As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative image with a sense of the Japanese culture from where the car came.
Keywords: Design, Digital, Graphic, Architecture, Corporate, Landscape, Leisure, Transportation, Lifestyle, Urban
© Rod Hunt