A stylish redesign by Guts & Glorious for Jumbo private label coffee. The challenge was to develop an iconic set of letter designs which are the carrier of the espresso cup pack range. The numbers have a graphic pattern which corresponds with the flavor experience of the product. The strength of the coffee is shown with complexity of the pattern. And the flavor description inspired the colors and elements.
Keywords: Design, Stylized, Type Design, Decorative, Pattern, Vector, Food, Packaging, Vintage / Retro, Branding