Good Wives and Warriors

The idea of the campaign was to tell the story behind Tiger Beer, emphasising its origins in South East Asia and not India as most people think. The brief was to create a tiger face made up of a multitude of visual elements that together told the story of the brand. The drawing had to be intricate and detailed, inviting the viewer to study it closer and discover the ‘Hidden Depths’ of Tiger Beer.

Keywords: Line, Line with Color, Pen & Ink, Realism, Decorative, Animals, Botanical, Mural, Food/Beverage, Branding