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Mark Levine Studio

Casella Foods Catalog Cover 

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City Hydrant

illustration of I was commissioned by the Casella family to create a catalog cover that would represent their newest line of Italian import foods and products.
I wanted to give the cover an old world look by doing a watercolor painting. I had met with the owners to do multiple pencil sketches before they selected the composition which they approved as their cover painting. A color marker comp was provided as my final sign-off for the painting.
Next illustration of Apartment for rent was commissioned by the Community Herald for an article on the growing amount of homeless in the city streets, parks, and subways. The city was also seeing a growth in very expensive condos that were replacing the older, smaller apartment buildings. I wanted the focus to be on the homeless person, and at the same time graphically engage the readers
with the photos of the new high rise apartment buildings showing plenty of apartments available.

Apartment for Rent

I was commissioned by the Casella family to create a catalog cover that would represent their newest line of Italian import foods and products. I wanted to give the cover an old world look by doing a watercolor painting. I had met with the owners to do multiple pencil sketches before they selected the composition which they approved as their cover painting. A color marker comp was provided as my final sign-off for the painting.

Keywords: Painterly, Realism, Watercolor, Concept Art, Book Covers, Editorial, Product, Still Life, Food/Beverage, Lifestyle

© Mark Levine