I was commissioned by the Casella family to create a catalog cover that would represent their newest line of Italian import foods and products. I wanted to give the cover an old world look by doing a watercolor painting. I had met with the owners to do multiple pencil sketches before they selected the composition which they approved as their cover painting. A color marker comp was provided as my final sign-off for the painting.
Keywords: Painterly, Realism, Watercolor, Concept Art, Book Covers, Editorial, Product, Still Life, Food/Beverage, Lifestyle
© Mark Levine