Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Tony Randazzo

Represented by

AAARep

illustration of F/C illustration of Studebaker models Avanti and Hawk with the Flat Iron Bldg. - NYC in the background, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes,
motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines.
illustration of F/C illustration of Studebaker Showroom circa 1960's, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines.
illustration of F/C illustration of Mini Cooper, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines.
illustration of F/C illustration of VW interior, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration of cutaway of car engine depicting the transmission, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration of truck transporting new cars to dealerships, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration depicting how oil rigs are attached to the ocean floor bed, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration of cutaway of hospital building, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration of two story suburban house, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings.
illustration of F/C illustration of how to build an airplane from blueprint s to final product, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of cross section of sneaker, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of cross section of high-rise building, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of cross section f the sea floor bed, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of Fathead Truck, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of Futuristic VW for toy packaging , digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.
illustration of F/C illustration of see-through of Nascar car, digital image, photoshop image, realism, realistic images, automotive images, 3D imaging, car images, cutaway images, architecture, technical images, science, scientific images, vector images, product images, airplanes, motor engines, cutaway of cars, cutaway of engines, corporate, book covers, magazines, cutaway of buildings, blueprint illustrations.

Profile

I attended the Center for Creative Studies College of Art and Design in Detroit Michigan majoring in Industrial Design with a minor in Graphic Communications. Detroit being the hub of automotive design and illustration provided me to with the nation’s leading advertising artists and automotive designers as instructors. Their vision, style and technique have influenced both automotive design and advertising illustration across the country. Because of their influence and inspiration I soon embraced the illustrative part of Industrial Design. After graduation I was hired by the advertising illustration studio McNamara and Associates located in Detroit. McNamara was a leading force in automotive advertising, design and illustration with affiliates in Toronto, New York and Los Angeles. It was this association that involved me in many automotive projects ranging from billboards, catalogues and national ads. Some of my illustrations and campaigns generated numerous awards from the immediate and national advertising community. It was through our New York office that I became associated with American Artists. American Artists provided an opportunity to expand into other areas of illustration such as medical, publishing, editorial, consumer goods and the toy and game industry. Their renowned reputation provided me with premier representation across the country. Although most of my career has been primarily automotive and product illustration, I enjoy projecting an objects personality. Whether it’s as serious as an engine or a whimsical as a toy you have to “draw” in the viewer. Products and their design have always intrigued me. It’s always a challenge for me to make an uninteresting product become interesting through artistic interpretation. This interpretation can be applied by both traditional or digital illustration methods. As an artist I find there are more possibilities and less boundaries in this digital age. The computer screen is the new empty canvas in which you are free to create.

Style/Techniques

Airbrush, Digital, Montage, Photoillustration, Realism, Technical, Texture, 3-D Rendering, CGI, Vector

Subject/Specialties

Architecture, Corporate, Editorial, Industrial, Posters, Product, Science, Scientific, Technology, Toys & Games, Transportation, Travel, Environmental, Financial, Urban, Branding