Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Rad Smith

illustration of Vector trail map for Montana ski resort on the north side of Lone Peak
illustration of Hand-painted trail map for this southern ski area located in Banner Elk, NC
illustration of Map illustration of the Upper McKenzie River and associated hydro features and connectivity
illustration of Main property map for luxury guest ranch. Wayfinding map showing cabins, houses, lodge and other guest ranch amenities.  Map is part of a larger property-wide trail map.
illustration of Hand-painted summer trail map with vector trail designations and final layout.
illustration of 3D / Oblique tourist information map of Gallatin Canyon, Montana highlighting the Gallatin River, adjacent wilderness areas, creeks, and some of the recreational opportunities the area has to offer.
illustration of Cropped portion of a vector wayfinding map showing cabins, houses, lodge and other guest ranch amenities.  Map is part of a larger property-wide trail map.
illustration of 3D / 2D Maps and Sankey diagram highlighting water stewardship and other environmental initiatives in this large community-based coffee farm in Tanzania.  All maps, graphics, infographics, by Rad Smith
illustration of Hand-painted trail map with vector trail designation, elevation profile, and final layout
illustration of Vector trail map of the Descanso Botanical Gardens, located outside of LA.  Map to be used in brochures, large entry signage, digital media, and throughout the property for wayfinding. Map highlights unique garden environments, different paths, food & beverage, water features, and much more.
illustration of Hand-painted trail map base art for this ski club located in Ontario, Canada
illustration of Vector trail map and layout design
illustration of Vector trail map of the Descanso Botanical Gardens, located outside of LA.  Map to be used in brochures, large entry signage, digital media, and throughout the property for wayfinding. Map highlights unique garden environments, different paths, food & beverage, water features, and much more.
illustration of Oblique / 3D campus wayfinding map for the College of DuPage
illustration of Hand-painted inset trail map for the Lost Trail / Powder Bowl ski area in western Montana / eastern Idaho
illustration of Traditional, hand-painted village map of Park City Utah
illustration of Educational poster highlighting 3D map illustrating the watersheds of Acqua Panna, Italy.  Poster communicates the geography and hydrology of this unique region, along with the shared water challenges, water uses, and weather cycles.  All maps, layout and infographics by Rad Smith
illustration of Trail map highlighting trail difficulties, distances, and special uses. Map features topographic lines and hillshading to emphasize the relief of this large winter nordic destination.
illustration of Hand-painted trail map with vector trail designations and final layout. Map highlights hiking and biking routes throughout this large mountain landscape.
illustration of Hand-painted trail map for the Eglise expansion at the Yellowstone Club, near Big Sky Montana
illustration of Vector wayfinding map
illustration of Hand-painted trail map for this Australian ski area
illustration of Vector trail map with hand-painted watercolor fish illustrations showcasing the five species present on property waters
illustration of Vector illustration of the Big Sky region to showcase the expansive landscape surrounding Lone Peak.
illustration of Vector overview map of this luxury guest ranch in western Montana
illustration of Hand-painted trail map for this new ski area north of Beijing China.  Vector trail information and vector buildings finish out this map.
illustration of Oblique tourist information overview map of Big Sky, Montana highlighting the adjacent wilderness areas, rivers, and some of the recreational opportunities the area has to offer.
illustration of 3D educational map graphic and poster development illustrating the Grand River watershed and the connection of surface water, ground water and the geology that influences it all.  Inset maps, infographics and design by Rad Smith
illustration of Vector trail map with georeferenced shaded relief to highlight guest ranch activities, trails, fishing access points and other property features.  This map is one in a series of three ranch maps.
illustration of Oblique technical rendering of a pumped storage project (two reservoir hydro project) on Gordon Butte, near Martinsdale, MT.  Rendering was part of a multi-year visual analysis for this unique hydro electric project.  Analysis was also completed for a wind farm across the upper butte that has since been constructed and will someday work in conjunction with the hydro facility.
illustration of Hand-painted summer trail map with vector buildings for the Thaiwoo ski area north of Beijing, China
illustration of Traditional gouache painting of Aspen Mountain to serve as base artwork for summer trail map.  Map highlights hiking and biking trails, parking areas, lifts and other on-mountain features
illustration of Oblique master plan map for this large, private mountain guest club

Profile

Rad Smith is an illustrator, cartographer and graphic designer providing mapping solutions to the outdoor industry, as well in support of the interpretation of environmental resources. Rad's work combines a range of traditional drawing and painting skills with technical mapping and illustration techniques. By this he provides accurate, but unique, visual solutions to a wide variety of end users. Currently, Rad is focusing much of his time on the traditional methods of painting panoramic terrain maps. With this he hopes to achieve a more natural look and feel in an attempt to carry on a long tradition of hand-rendered panoramic artwork. With guidance from James Niehues and by referencing a variety of panoramic painters for inspiration, Rad continues to expand his mapping services to his growing list of clients.

Style/Techniques

Airbrush, Animation, Digital, Gouache, Graphic, Photoillustration, Realism, Technical, 3-D Rendering, Watercolor, Vector

Subject/Specialties

Architecture, Botanical, Education, Information Graphics, Landscape, Leisure, Maps, Nature, Science, Scientific, Sports, Technology, Travel, Wildlife, Agriculture, Lifestyle, Environmental