Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Anthony Lloyd Jones

illustration of Character concept art from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // beach, pearl, spade, swimsuit, Summer
illustration of Excerpt from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // beach, picnic, pearl, bucket, spade, ocean, swimsuit, seaside, Summer
illustration of Excerpt from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // underwater, ocean, seahorse, coral, reef, pearl, swimsuit, seabed, sea, bubbles, cave
illustration of Character concept art from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // seahorse, anxiety, worry, fish, ocean, sea, sealife
illustration of Character concept art from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // starfish, fish, sea, sealife, ocean, royalty, regal, queen, crown
illustration of Character concept art from a work in progress in collaboration with author Jackie Price, since summer 2020. A story about magic, buried treasure, unknown worlds, tyrannical kings and picnics // crab, monster, evil, sealife, sea, ocean, crustacean, lobster
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // cave, bear, hibernation, leaves, Autumn, Fall, Winter, mushroom, rock, forest, woods, roots
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // cave, bear, scarf, leaves, Autumn, Fall, Winter, mushrooms, tree stump, trees, flowers, grass, forest, mountains, woods, rocks, vista, hibernation
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, leaves, Autumn, Fall, Winter, forest, woods, woodland, mushrooms, trees, tree, scarf
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, lake, underwater, bubbles, scarf, forest, Autumn, Fall, Winter, rocks, moss, leaves, trees, forest, woods, willow
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, ducks, sky, clouds, Autumn, Fall, Winter, sun, scarf, birds, flock, migration, flight, flying
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, cabin, dogs, signs, deforestation, pollution, hermit, danger, shotgun, beartrap trap, warning, barbed wire, defense, defence, recluse, Autumn, Fall, Winter, forest, snow, clouds, leaves, cliff
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, scarf, cave, hedgehogs, leaves, snow, Autumn, Fall, Winter, sleep, hibernation, cute
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, robin, bird, bush, shrub, forest, Winter, snow, blizzard, cold, freezing, scarf
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, flowers, butterfly, Spring, scarf, forest, woods, blossoms, petals, roses, tree, mushroom, bushes, sleep, hibernation
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, Spring, scarf, flowers, sleep, waking, hibernation, yawn, stretch, tired, blossoms, petals
illustration of Excerpt from a work in progress picture book about animals, their habitats, the changing seasons, making friends and trying to find somewhere where you belong // bear, Spring, flowers, bloom, blossoms, petals, robins, bird, birds, snake, rabbits, frogs, toads, squirrels, spider, fish, trout, stream, forest, woods, duck, bees, bugs, millipede, fox, snail, scarf, mushrooms
illustration of A scene from Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore // castle, floating island, forest, woods, lost, map, clouds, sky, mountains, pipe, babushka
illustration of A scene from Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore
The architecture is inspired by real Serbian villages from different times in history, as the game does not take place at any one specific time // village, town, cobblestone, brick, hill, mountain, flowerbox, house, houses, Serbia
illustration of A scene from Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore // wishing well, well, magic, coins, gold, flowers, field, mushrooms, wish, dream, prayer
illustration of A scene from Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore // shopkeeper, shopkeep, shelves, books, weapons, sword, bow, potion, scroll, magic, grenade, arrow, clothes, store, commerce, till, cash register, mace, axe, pickaxe, boots, robe, helmet, hat, slingshot, knife, kunai
illustration of A scene and character portrait from Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore
The priest's attire is a parody of Serbian orthodox Christian culture, and the windows are inspired by real windows in the Church of the Holy Ascention of the Lord // gold, jewelery, necklace, ring, stained glass, hero, knight, sword, spear, saint, church, vicar, Christianity, Christ, crucifix, altar, podium, holy, beard, earring
illustration of Character portrait for Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore //rusalka, undead, monster, horror, pond, cat tail, cattail, typha, reeds, lake, siren, mermaid, zombie, sexy, alluring, charm, mythology, myth, legend
illustration of Character portrait for Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore // psoglav, doghead, dog, knight, sword, shield, cyclops, monster, creature, mythology, myth, legend, armour, armor
illustration of Character portrait for Avetinja, a work in progress puzzle RPG roguelite video game inspired by Serbian and Slavic folklore // azdaja, dragon, drake, fire, monster, horror, lizard, reptile, fangs, claws, mythology, myth, legend
illustration of Commissioned piece for a
illustration of Commissioned piece for a
illustration of Commissioned piece for a
illustration of Commissioned piece for a
illustration of Commissioned piece for a LinkedIn article about technology, COVID-19, the Spanish Flu, and history repeating itself called
illustration of Commissioned piece for the banner of Youtube channel 'Bobvids', part of a larger body of branding work for the channel and its video content // VHS , VCR, TV, television, video, videotape, tape, tangled, wrapped, bound, bindings
illustration of Commissioned piece for a group of player characters in a game of Dungeons and Dragons 
I was only given a brief description of everyone's style and personality and otherwise given free rein on how to interpret the characters // adventurer, knight, shield, mace, monk, wizard, magician, mage, staff, demon, tiefling, armor, armour, bracelet, robe, gi, boots, DnD, elf, elves, dwarf, tabletop
illustration of Commissioned piece for a group of player characters in a game of Dungeons and Dragons. The party was already well-established by this point so I was briefed on their interpersonal relationships so I could incorporate as much detail as possible // dog, animal, ghost, varsity jacket, adventurers, book, armor, armour, ukulele, badger, fox, furry, anthro, anthropomorphic, goggles, DnD, tabletop
illustration of Commissioned piece for an Actual Play podcast of the game Monster of the Week, featuring the game's three player characters and one key NPC. I was only given a brief description of everyone's style and personality and otherwise given free rein on how to interpret the characters (except of course for the ghost of Edgar Allan Poe) // literature, axe, die, dice, poetry, poet, poem, author, book, tabletop, contrast, ghost, ghoul, spectre
illustration of Commissioned piece for a character design. A kindly cowboy eel named Kingsley // cowboy, denim, stetson, lizard, fish, fangs, furry, scalie, anthro, anthropomorphic, jeans, boots, plaid, flannel
illustration of Commissioned piece for a character design. A lizard/dragon queerpunk gamer person with an army of cats // reptile, punk, fashion, dice, die, card, cards, magic, gaming
illustration of Commissioned piece for Twitch streamer RealSovietBear, part of a larger body of branding work, inspired by retro video games and Soviet propaganda posters // bear, ushanka, Serbia, Cold War, Communist, Communism, sleep, static, star, USSR, gaming, streaming, snore, snoring
illustration of Commissioned piece for Twitch streamer RealSovietBear, part of a larger body of branding work, inspired by retro video games and Soviet propaganda posters // bear, ushanka, ninja, gaming, sunset, sunrise, scarf, bandana, purple, Sega, sky, vista
illustration of Commissioned piece for Twitch streamer RealSovietBear, part of a larger body of branding work, inspired by retro video games and Soviet propaganda posters. This design is actually sold as a poster on the channel's online shopfront // bear, gaming, ushanka, Serbia, Soviet, Communism, Communist, heart, blush, hug, love, respect
illustration of Prospective design for a tattoo. The six mountains represent the members of the client's family
illustration of Concept Art/Full page illustration for a children's book about kindness, standing out from the crowd and being yourself, and dragons! In collaboration with author Dr. Pooky Knightsmith // dragon, drake, monster, fire, skull, bones, children, dog, pet, curtains, window, watching, fear, holding hands
illustration of Fanart for one of my favourite scenes in the unconventional 2015 comedy/horror/fantasy RPG Undertale // monsters, monster, dating, romance, love, shy, panic, anxiety, worry, embarrassment LGBT, queer, gay, lesbian, lizard, dinosaur, fish, sweat, sweating, dump, trash, rubbish, tip, garbage, weird
illustration of Part of a series of self-directed paintings of primarily British garden birds on small layered canvases // bluetit, blue tit, tit, bird, collage
illustration of Part of a series of self-directed paintings depicting dinosaurs. Usually sold online in sets of 4 and slightly pop art inspired // stegosaurus, stegosaur, lizard, reptile, monster, cute, minimalist, blue
illustration of A self-directed painting of a family pet made as a gift // cat, kitty, kitten, pet, housecat
illustration of Part of a body of work for Azeeda - designed to be made into rubber stamps, tshirt designs, gift items and all sorts of things // face, man, person, teeth, weird
illustration of A self-directed piece about man's relationships with technology and one another // computer, error, laptop, monitor, wires, cables, internet, business, Zoom, social media, dystopia, cyberpunk
illustration of Album art made for the first and only episode of a podcast I started with a friend (YouTuber and Illustrator VoidBurger) about our lives as millenials with
illustration of Illustration of artist and friend Fanny Gallops // forest, woods, bee, bumblebee, flowers, trees, tree, leaves, earrings, naturalism
illustration of Self-directed painting produced for a collaborative zine about love, and later sold as is // crow, corvid, crows, raven, ravens, love, heart, zine, small press, self-publishing, tree, trees, leaves, branches, branch
illustration of Miscellaneous self-directed design I later sold as a t-shirt // skull, skulls, skeleton, skeletons, bones, spooky, horror
illustration of Miscellaneous self-directed design I later sold as a t-shirt // stegosaurus, stegosaur, dinosaur, ink splotch, splat, drip, shirt design, cute, minimalist, prehistoric, lizard, reptile, monster
illustration of Opening spread from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers // knight, armour, armor, reading, book, shield, tree, hill, town, city, castle, lake, anxiety, worry, mental health, peace, calm, tranquility, alone, lonely, fairy tale
illustration of Another establishing shot from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers. The book explores themes such as being too anxious to participate in events, and subsequently feeling left out // horse, horses, medieval, joust, jousting, lance, knight, knights, tree, hill, book, shield, armor, armour, flags, pennants, anxiety, worry, mental health, fomo, alone, lonely, fairy tale, fairytale, uniform, school, competition
illustration of Excerpt from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers. The book explores themes such as being too anxious to participate in events, and subsequently feeling left out // ice cream, ice lolly, popsicle, knights, wheelchair, prosthetic, cyborg, elf, after-school, talking, chatting, helmet, armor, armour, anxiety, mental health, worry, fomo, uniform
illustration of Excerpt from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers. 
The protagonist's anxiety is visually represented by a huge suit of armour that they never take off for fear of something bad happening. The other characters in the book don't even know what they look like and can only imagine // imagination, anxiety, armor, armour, helmet, skull, cat, robot, mental health, hiding, cyborg, elf
illustration of Visual montage from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers // helmet, armour, armor, volcano, war, imagination, anxiety, worry, fear, mental health, fairytale, fairy tale, bed, bedtime, bath, bathtime, teddy bear, knights, army, arrows, sword, shield, gold
illustration of Excerpt from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers. The book explores the symptoms that a person with anxiety might experience in a way that is humorous but that doesn't poke fun at anybody // armor, armour, sweat, sweating, breath, breathing, bathroom, queue, line, waiting, anxiety, worry, fear, mental health, fantasy, fairytale, fairy tale
illustration of Visual montage from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers. 
The book explores physical, mental and emotional symptoms of anxiety in a way that is humorous but that doesn't poke fun at anybody // armour, armor, hiding, scared, fear, anxiety, worry, imagination, mental health, fairytale, fairy tale, die, dice, bee, toast, school, storm, rain, thunder, lightning
illustration of Excerpt from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers // knight, knights, armor, armour, helmet, hijab, princess, royalty, regal, fairy tale, friends, uniform
illustration of Excerpt from The Nervous Knight, my new children's book about anxiety published by Jessica Kingsley Publishers.
Towards the end of the book, the protagonist starts to learn valuable lessons to mitigate their worries, such as that their peers worry about things going wrong too, but that these worries can be offset by positive thoughts // thoughts, worries, positive thinking, anxiety, mental health, worry, helmet, knight, burger, hamburger, princess, royalty, regal, fairy tale, fairytale
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen // father, daughter, bakery, shop, store, storefront, shopfront, baker, plaid, flannel, puns, wordplay, bake shop, bakeshop, chef, cook
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen // mirror, reflection, confidence, happy, smile, grin, teeth, wink, finger guns, baker, chef, cook, purple, bedroom, self-confidence, confident, self-confident
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen // stairs, jump, run, family, home, house, apron, chef, cook, baker, morning, door
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen // kitchen, bakery, oven, tiles, purple, yellow, contrast, loneliness, worry, fear, anxiety, stress, silence, alone, baker, chef, cook
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen. Sometimes mistakes can be a good thing, when they become happy accidents // bakery, baker, baking, cupcakes, cookies, chef, cook, crowd, shop, store, commerce, shopping, queue, father, daughter, plaid, flannel, colourful, colorful
illustration of Excerpt from Pearla and her Unpredictably Perfect Day, written by Rochel Lieberman and published by Jessica Kingsley Publishers - A story about mitigating worry, and accepting mistakes as they happen // stage, spotlight, crowd, audience, cupcakes, cookies, food, dessert, imagination, dream, success, fame
illustration of Commissioned piece for a caricature of the Duke of Wellington // history, military, Arthur Wellesley, 19th century, 1800s, Britain, British, UK, tory, tories, uniform, politics, politician
illustration of Self-directed portrait of late musician Chris Cornell. The text is a lyric from Black Hole Sun, perhaps his most famous song, which has taken on a new perspective and meaning in this piece in the wake of his death.
The canvas is collaged with iconic printed stills from the Black Hole Sun music video, scans of the original hand-written lyrics, and guitar tablature // Audioslave, Soundgarden, 1990s, 90s, grunge, rock, alt rock, handwriting, songwriting
illustration of Commissioned portrait of poet Dylan Thomas.
The canvas is collaged with printouts of some of his most famous poetry // cigarette, smoking, poem, disgruntled, alcoholic, scruffy, scarf, ascot
illustration of Commissioned piece for a caricature of Bob Dylan.
The canvas is collaged with scans of the original hand-written lyrics from some of his more famous songs, and sheet music // handwriting, tablature, harmonica, mouth organ, 1960s, 1964, musician, folk music
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect  // royalty, chair, armchair, books, reading, fairytale, fairy tale, smile, happy, mental health, depressed
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
The world of the story contains a mix of fairy tale tropes like castles and princesses and knights that kids will recognise from other stories, but also modern, real world features to ground the story and make it more relatable // palace, princess, regal, crown, tiara, flag, pennant, fairytale, city, town, skyscraper, mountains, night, moon, sky, stars, purple, mental health
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect // tiara, horse, horseback, equestrian, helmet, smile, happy, friends, rich, wealth, fairytale, fairy tale, royalty, mental health
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect // fairytale, fairy tale, school, class, classroom, uniform, teacher, mortarboard, book, learning, happy, smile, friends, mental health
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect // kite, play, playing, friends, running, smiling, laughing, happy, Summer, fairytale, fairy tale, royalty, regal, storybook, mental health
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect // mirror, bathroom, toothbrush, smoke, reflection, confusion, depressed, mental health, tiara, bathrobe, sink
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing
I chose a princess because it's a character archetype that kids will recognise right away. I also chose a princess in order to get across the fact that mental illness isn't fair. It can affect anyone, even someone whose life appears to be perfect //depressed, photos, room, home, house, corner, sad, smoke, mental health, alone, loneliness, sadness, fairy tale, fairytale
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing. The book is based on my own experience with depression. I thought it was important to convey some of the symptoms that other media don't always cover. Everyone knows that depression makes you sad, but the confusion and lethargy and loss of self aren't talked about enough // mental health, horse, horseback, smoke, confused, sad, depressed, metaphor
illustration of Excerpt from The Princess and the Fog, my picture book about depression published by Jessica Kingsley Publishing. As well as discussing the symptoms and causes of depression, the story also takes care to suggest ways to work through it, either by yourself or with the help of others, and ends on an ambiguous but positive note that there are things you can do, and people who can help you // mental health, mountain, climbing, sword, shield, flag, triumph, victory, silhouette, pride, exercise
illustration of Excerpt from a children's story about family and unreliable narrators I was commissioned to illustrate in a short space of time, as a gift for the author's son // mother, father, mum, mom, dad, son, daughter, baby, argument, anger, angry, accusation, home, family, household
illustration of Excerpt from a children's story about family and unreliable narrators I was commissioned to illustrate in a short space of time, as a gift for the author's son // car, dad, father, mechanic, oil, overalls, jumpsuit
illustration of Excerpt from a children's story about family and unreliable narrators I was commissioned to illustrate in a short space of time, as a gift for the author's son // dad, father, man, mechanic, manual, Hayne's manual, slippers, sofa, living room, lounge, car, confused, confusion
illustration of Excerpt from a children's story about family and unreliable narrators I was commissioned to illustrate in a short space of time, as a gift for the author's son // boy, fox, engineer, afternoon tea, tea party, cupcakes, cupcake, cakes, cake, tea party, conversation
illustration of Excerpt from a children's story about family and unreliable narrators I was commissioned to illustrate in a short space of time, as a gift for the author's son // toys, trains, engineer, boy, play, playtime, tea set, tea, fox, books, plushie

Profile

Hi! I'm Lloyd! I am an illustrator, author, animator and designer currently based out of London, UK. My first book, The Princess And The Fog, a picture book about a young girl who begins to suffer from depression was released in June 2015. It was received very well by critics and readers alike and won the Bronze Indiefab award in the 2015 Early Reader, Picture Book category. A follow up, The Nervous Knight, comes out in January 2021 I have been a working illustrator since 2005. Outside of picture books, I have also worked on zines, pixel art, online comics, animations, paintings, and illustrations for a variety of audiences. I like to make things that are cute, funny, messy and colourful, usually using a mix of traditional and digital media. I am very flexible in the way I work, which makes my work adaptable for all kinds of briefs, and enjoyable to look at for people of all ages. http://www.anthonylloydjones.com

Style/Techniques

Acrylic, Black & White, Caricature, Cartoon, Collage, Colored Pencil, Conceptual, Design, Digital, Figurative, Lettering, Line, Mixed Media, Montage, Pen & Ink, Pencil, Texture, Watercolor, Whimsical, Concept Art, Crayon

Subject/Specialties

Humor, Action, Adventure, Animals, Architecture, Botanical, Celebrities, Character Development, Children, Children's Books, Children's Products, Computers, Corporate, Editorial, Education, Family, Fantasy, Fashion/Cosmetics, Food, Health, Historical, Landscape, Leisure, Medical, Music, Mystery, Nature, People, Political, Portrait, Posters, Product, Religious, Romance, Science, Scientific, Sci-Fi, Sports, Technology, Toys & Games, Transportation, Travel, Web Illustration, Wildlife, Americana, Food/Beverage, Lifestyle, Vintage / Retro, Feminine, Masculine, Spiritual, Youth, Ethnic, Game, Edgy, Environmental, Grunge, Urban