Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

Sugar Blood

Represented by

JSR Agency
London ,
United Kingdom

animation of Jazz Expert Practice has three steps that maximize learning. First, a student and teacher identify a specific sub-skill that incrementally challenges the student. Second, the student practices that skill with full effort. Third, the teacher gives feedback.

Illustration, Motion Graphics, Branding,
animation of Stutter is an animated, dreamlike journey capturing the emotion and turmoil of a young boy struggling to communicate and how this manifests in his life.

Motion Graphics, Animation, Illustration
animation of Brian, your typical 21st-century hipster, is struggling with a common mobile addiction. Absorbed by modern-day technology, he finds himself incapable of enjoying the beautiful world that surrounds him.

Animation, Art Direction, Motion Graphics
animation of 
James Rodriguez The Man with the Golden Boots.

A little piece for Adidas to celebrate one of their most notorious players.

Colombia forward James Rodriguez won the Golden Boot for finishing as the top scorer at the 2014 Fifa World Cup.

Soundtrack: Whiplash by Hank Levy

Motion Graphics, Illustration, Animation
animation of In the midst of a turbulent world, there is no room for distraction - every moment counts. The focus of Adidas’s latest Z.N.E spots is to help Gen Z create a distraction-free zone. Adidas’s latest motivational mantra “future starts with you” sets the goal of helping the young generation get into that champion mindset. 
The spots boast a star-studded cast featuring famed Chinese actress, Connie Kang Ning, and ex-Olympic swimmer Ning Zetao. 

Illustration, Animation, Motion Graphics
animation of In the midst of a turbulent world, there is no room for distraction - every moment counts. The focus of Adidas’s latest Z.N.E spots is to help Gen Z create a distraction-free zone. Adidas’s latest motivational mantra “future starts with you” sets the goal of helping the young generation get into that champion mindset. 
The spots boast a star-studded cast featuring famed Chinese actress, Connie Kang Ning, and ex-Olympic swimmer Ning Zetao. 

Illustration, Animation, Motion Graphics
animation of Dark Room is a reflection of relationships. The hero of this project revisits some old photos and start to be hunted by the ghost of his ex-girlfriend. The film also talks about how memories and photographs might not show what really happens between couples. In other words, happiness does not exist without sadness and sadness does not exist without happiness.

Animation, Motion Graphics, Illustration
animation of Amazing project developed for Character Lab.
WOOP: Standing for Wish, Outcome, Obstacle, and Plan, WOOP is an activity for articulating and achieving wishes. It can be used in any academic or personal setting.

WOOP develops self-control so that students can earn better grades, develop physical fitness, and build stronger relationships

Art Direction, Motion Graphics, Graphic Design
animation of World Animal Protection | AnimationAcross Asia, elephants are abused so that tourists can ride them. Now, this cruel industry is spreading in Southern Africa.


Art Direction, Motion Graphics, Animation
animation of This film for BBC showcases football players in the near-future going to the training section using Hankook transport technology

Animation, Motion Graphics, Illustration
animation of Project developed for RES to highlight how import is to have the proper safety first step before starting in work side.
illustration of 
Video number 2 that we produced for Character Lab.

Build Connections is an activity that helps students understand how their existing interests relate to the content they learn in school.

In other words, Build Connections taps into students’ intrinsic curiosity. What’s more, it encourages that curiosity to flourish in class. 

Illustration, Motion Graphics, Graphic Design
illustration of 
Video number 2 that we produced for Character Lab.

Build Connections is an activity that helps students understand how their existing interests relate to the content they learn in school.

In other words, Build Connections taps into students’ intrinsic curiosity. What’s more, it encourages that curiosity to flourish in class. 

Illustration, Motion Graphics, Graphic Design
illustration of Series of illustrations focused on Generation Z, inspired by the women’s movement, their power, beauty and talents #grlpwr 

illustration, design, character, adobe women supporting women, style, pattern, fashion, girl power

Profile

Pedro Allevato, aka Sugar Blood, is an award-winning director and motion artist based in London. He has a wealth of experience working with 2D and flat 3D animation, graphic design, visual storytelling with studios across Rio de Janeiro, New York, Vancouver and London. Sugar Blood brings together extensive experience with elegant design and obsession with beautiful movement driven by good storytelling. His unique style is defined by a seamless flirt between 2D, flat 3D animation and graphic design. Sugar Blood portfolio has led him to be commissioned by clients such as; Adidas, Gorillaz, Google, Apple, Peugeot, Ford, Rolls Royce, BBC, GSK, Kappa, Visa, Warner Music, Shell, UPS, History Channel and agencies to name a few: Buck, Mediacom, Possible, Beyond, Mightfine, BBC, Contra Agency, MPC, ITV, Ground Control.

Style/Techniques

Abstract, Animation, Caricature, Cartoon, Conceptual, Design, Digital, Figurative, Graphic, Line, Line with Color, Montage, Silhouette, Special Effects, Storyboards, Stylized, Technical, Texture, Pattern, Concept Art, Film/Entertainment, Motion, Vector, e-Learning, Explainer Video

Subject/Specialties

Humor, Action, Adventure, Animals, Celebrities, Character Development, Corporate, Editorial, Education, Family, Futuristic, Health, Historical, Industrial, Information Graphics, Landscape, Leisure, Music, Mystery, People, Product, Romance, Science, Sci-Fi, Sports, Still Life, Transportation, Travel, Wildlife, Americana, Lifestyle, Vintage / Retro, Feminine, Masculine, Youth, Ethnic, Edgy, Environmental, Branding