Workbook Creative, Inc.

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www.workbookcreative.com LA / NY / UK

Jiazhen Cai

illustration of An illustration for FOOD & WINE Media's co-branded menu event based on bars, cafés, and restaurants in Beijing and Chengdu and their seasonal ingredients and menus. The image was shown on FOOD & WINE e-commerce, media and campaign sites.
illustration of Cover illustration for Coffee Tea and Ice Cream Magazine Issue 83, based on the theme of animal-friendly coffee culture.
illustration of The illustration uses an observation-based approach towards making, which focuses on small happenings that happen organically in a café.
illustration of Collaborating with Hario China, I designed two illustrations for the renowned Hario brewing equipment, focusing on the enduring V60 ceramic coffee dripper. This piece revolves around the theme of music, featuring elements like musical symphonies and Musikverein, and underscores the interplay between joviality and aesthetics.
illustration of Inner page illustration for the reading recommendations of ELLEMEN Magazine September 2024 issue. The illustration encapsulates the essence of summer reading, conveying the visual experience, sensations, and even the subtle scents that accompany it.
illustration of Cover illustration for Aesop's Fables. 

Cover illustration design for Penguin Classics series, marketed by Penguin Random House China and published by Tiandi Press.
illustration of Cover illustration for Gulliver's Travels. 

Cover illustration design for Penguin Classics series, marketed by Penguin Random House China and published by Tiandi Press.
illustration of This illustration project features a series of cover designs for Bloom As You Are, a collection of four literary classics published by Penguin Random House (Beijing) in collaboration with Zhongxi Press. The series centres around themes of female empowerment and personal growth, encouraging women to embrace their own journey and bloom in life.
illustration of This illustration project features a series of cover designs for Bloom As You Are, a collection of four literary classics published by Penguin Random House (Beijing) in collaboration with Zhongxi Press. The series centres around themes of female empowerment and personal growth, encouraging women to embrace their own journey and bloom in life.

Profile

Jiazhen Cai is an illustrator and designer living in London. Before moving into this character, she was a ceramicist and potter. She believes that everyday using ware can bring sparks of life, and she is interested in Kintsugi which gives a new journey to things. Jiazhen’s illustration work specialises in fostering comprehension through visual storytelling. Her diverse portfolio touches on subjects include literature, opinion, food and drink, lifestyle, culture, and site, employing a blend of graphic illustration and dynamic narrative.

Style/Techniques

Collage, Design, Digital, Graphic, Line with Color, Decorative

Subject/Specialties

Adventure, Animals, Book Covers, Botanical, Character Development, Children's Books, Editorial, Education, Fantasy, Food, Health, Holidays, Industrial, Leisure, Music, Nature, Packaging, People, Posters, Product, Still Life, Travel, Food/Beverage, Lifestyle, Feminine, Youth, Urban, Branding, Surface Design