Workbook Creative, Inc.

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Workbook Creative

Curtis Whaley

illustration of This, one of several infographics created for Kerry Ingredients, depicts the way certain novel premium flavors move through a culture from obscurity to ubiquity. Infographic, Chart, Map, Information Design, 3-D, Isometric, Restaurant, Food, Beverage, Truffle, Flavor, Food Industry.
illustration of This process illustration for Kerry Ingredients maps how new flavors evolve in the public consciousness—from initial introduction to widespread cultural adoption. Infographic, Chart, Map, Acai, Food, Beverage, Food and Beverage Industry, Fruit, Explainer, Process, Information Design, Data Visualization, Information Graphic
illustration of This infographic was developed for Kerry Ingredients to illustrate the process of creating and distributing a food product for a national foodservice chain. It outlines each step—from formulation to final delivery—in a clear, engaging format tailored for both internal and client-facing use. Industrial Processes, Granola, Yogurt, Food, Food And Beverage, Food Industry, Manufacturing, Assembly, Infographic, Information Graphic, Information Design, Chart, Poster, Data Visualization
illustration of Simple infographic for the Casual Astronaut agency describing the closed loop system that is the aquaponic process. Plants filter and clean the water that is used to support the fish and the soiled water benefits the plants as fertilizer. Infographic, Information Graphic, Information Design, Data Visualization, Aquaponics, Chart, Explainer, Agriculture, Technology, Process Illustration, Process
illustration of This is one of a set of infographics for TruGreen created to provide information about lawn care and potential problems for customers. One infographic was created for every growing region in the United States. Infographic, Information Graphic, Chart, Poster, Explainer, Insects, Weeds, Pests, Lawn, Lawn Care, Home, Calendar, Data Visualization
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing many aspects of their FlexEfficiency 50 power plant. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Gas Turbine
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing many aspects of their FlexEfficiency 50 power plant. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Gas Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing many aspects of their FlexEfficiency 50 power plant. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Gas Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape, Power Plant, Clean Energy
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing many aspects of their FlexEfficiency 50 power plant. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Gas Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape, Power Plant, Clean Energy, Technology
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing how a gas turbine works. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Gas Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape, Power Plant, Clean Energy
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing how a steam turbine works. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Steam Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape, Power Plant, Clean Energy
illustration of One stage of an interactive web module for Pitch Interactive's client, General Electric describing how a generator works. Infographic, Information Design, Information Graphic, Data Visualization, Chart, Interactive, Animated Infographic, Explainer, General Electric, Power Utility, Solar Energy, Wind Energy, Steam Turbine, Natural Gas, Clean Air, Neighborhood, Renewable Energy, Landscape, Power Plant, Clean Energy, Electrical Generator
illustration of Infographic spread for the Lonely Planet book, How To Land A Jumbo Jet, focused on travel-related infographics. Visual comparison between the historic expedition of Lewis & Clark and the experience of a modern-day traveler. It was a fun and insightful way to highlight just how far we've come in terms of convenience, technology, and the challenges of exploration. Lewis and Clark, History, American History, Map, Humor, Infographic, Information Graphic, Icons, Time Line
illustration of Back when the Fukushima Daichii nuclear disaster was happening, I created this poster as a personal project to help inform people online what was happening and how it was being addressed. Nuclear, Earthquake, Tidal Wave, Chart, Infographic, Explainer, Poster, Japan, Environmental, Disaster, Radiation, Infographic Design, Information Graphic, Reactor,
illustration of This small spot illustration was created for American Way magazine to visually explain how the Panama Canal operates. It offered readers a simplified, engaging overview of the canal’s lock system in action. Panama Canal, Canal Locks, Explainer, Infographic, Information Graphic, Cutaway, Data Visualization, American Way Magazine, Shipping, Logistics, Water, Cargo, Shipping Containers
illustration of Simple infographic for Little & Co. client Ecolab depicting how the infrastructure of internet connects people and devices all over the world. Infographic, Information Graphic, Information Design, Chart, Icon, Internet, Network, Detection, Cell Tower, Customer, Data, Data Cloud,, Telecommunications
illustration of Briarpatch Youth Services, Inc. is a private, non-profit organization serving Dane County,, Wisconsin. The agency’s mission is to strengthen the lives of youth and families. This graphic was created to demonstrate the position that Briarpatch Youth Service occupied in the community to give potential donors a sense of how their gift would help. Icons, Infographic, Information Design, At-Risk Youth, Philanthropy, Data Visualization
illustration of Briarpatch Youth Services, Inc. is a private, non-profit organization serving Dane County, Wisconsin. The agency’s mission is to strengthen the lives of youth and families. This graphic was created to demonstrate the position that Briarpatch Youth Service occupied in the community to give potential donors a sense of how their gift would help. Data Visualization, Charts, Infographic, Information Graphic, Philanthropy
illustration of Series of infographics explaining energy issues, and a design framework for FreshEnergy so their design team could continue to create content on their own. This infographic describes the total energy used and wasted in the United States and identifies the sources of generation and waste. Infographic, Information Graphic, Data Visualization, Charts, Graphs, Energy Use, Energy Waste, Power Plant
illustration of Series of infographics explaining energy issues, and a design framework for FreshEnergy so their design team could continue to create content on their own. This infographic describes different types of mass transit systems including ideal location, cost, and other pros and cons. Infographic, Information Graphic, Data Visualization, Charts, Graphs, Energy Use, Energy Waste, Power Plant, Mass Transit, Bus, Train, High Speed Rail, City, Cutaway, Streetcar
illustration of Series of infographics explaining energy issues, and a design framework for FreshEnergy so their design team could continue to create content on their own. This piece explains the need to upgrade the Midwest’s transmission system to support the region’s expanding wind power capacity. Infographic, Information Graphic, Data Visualization, Charts, Graphs, Energy Use, Energy Waste, Power Plant, City, Cutaway, Electrical, Transmission, Network, Explainer, Editorial
illustration of Series of infographics explaining energy issues, and a design framework for FreshEnergy so their design team could continue to create content on their own. This infographic highlights the key codes that regulate energy use and waste in new homes, providing insight into how energy is consumed within these spaces. Home Building, Infographic, Information Graphic, Information Design, Cutaway, Insulation, Building Codes, Charts, Data Visualization
illustration of Series of infographics explaining energy issues, and a design framework for FreshEnergy so their design team could continue to create content on their own. This infographic describes all of the different reasons that it makes sense to rely on wind energy as a clean way to power homes, schools, and businesses. Wind Energy, Infographic, Information Graphic, Information Design, Charts, Data Visualization, Renewable Energy, Clean Energy
illustration of This timeline was created for LightThink Studios, an advocate for best practices in institutional lighting design. It illustrates the evolution of lighting technology from its earliest inventions to modern-day innovations. Lighting, Interior Design, Timeline, Infographic, Information Graphic, Symbols, Icons, Charts, Factory, Invention, Industrial, Data Visualization
illustration of This cutaway infographic was designed for an animated web module, illustrating the step-by-step process of restoring electric service after a severe weather event. Infographic, Cutaway, Information Graphic, Information Design, City, Electrical, Transmission, Hospital, Factory, Power Plant, Suburban, Transformer
illustration of This cutaway infographic was designed for an animated web module, illustrating the step-by-step process of restoring electric service after a severe weather event. Infographic, Cutaway, Information Graphic, Information Design, City, Electrical, Transmission, Hospital, Factory, Power Plant, Suburban, Transformer, Weather, Severe Weather, Line Repair
illustration of One of a set of infographics for Tech Hive demonstrating how to digitize legacy media. Here's one example showing how to digitize LPs and cassettes. Infographic, Information Graphic, Information Design, Data Visualization, Charts, Record Player, Vinyl, Process, Music, Cassette Tape, Cassette Player
illustration of One of a set of infographics for Tech Hive demonstrating how to digitize legacy media. Here's one example showing how to digitize videotapes, VHS or Beta. Infographic, Information Graphic, Information Design, Data Visualization, Charts, Videotape, Process, Movies, Home Video, Computer, How To
illustration of One of a set of infographics for Tech Hive demonstrating how to digitize legacy media. Here's one example showing how to digitize books and magazines. Infographic, Information Graphic, Information Design, Data Visualization, Charts, Process, Magazine, Book, Computer, How-To, Vintage, Retro
illustration of One of a set of infographics for Tech Hive demonstrating how to digitize legacy media. Here's one example showing how to digitize old photos. Infographic, Information Graphic, Information Design, Data Visualization, Charts, Process, Magazine, Book, Computer, How-To
illustration of Hospital cutaway illustration created for Thermo Fisher Scientific to showcase how their products are utilized throughout a medical facility. Infographic, Information Graphic, Information Design, Cutaway, Chart, Data Visualization, Hospital, Medical, Radiation Monitoring, X-Ray, MRI
illustration of This nuclear plant cutaway was created for Thermo Fisher Scientific to highlight how their products are integrated and used throughout the facility. Information Graphic, Information Design, Cutaway, Chart, Data Visualization, Nuclear, Power Plant, Radiation Monitoring,
illustration of This infographic was created for the World Wildlife Fund to illustrate how business actions can drive positive ecological outcomes.
illustration of This is an infographic I created years after I moved to Wisconsin from Georgia and eventually figured out how to keep from slipping on the ice. Infographic, Information Design, Information Graphic, Line Art, Instructions, Slippery Surface, Ice, Fall, Injury, Explainer, Penguin, How To Walk on Ice, Safety
illustration of Set of exercise instructions for ATA World magazine. Martial Arts, Karate, Taekwondo, MMA, Exercise, Instruction, Line Drawing, Technical Drawing, Instructional, Sit ups, Punching, Kicking
illustration of A set of instructional drawing for a piece in AirAge Magazine showing how to retrieve an RC airplane that has fallen into a body of water. Instructions, Line Drawing, Infographics, Information Design, Information Graphic, Technical, How-To, Explainer
illustration of A set of humorous exercise instructions for McGarry Bowen client Blue Cross Blue Shield. Instructions, Line Drawing, Infographics, Information Design, Information Graphic, Technical, How-To, Explainer, Office, Humor, Exercise, Figure, People, Corporate, Insurance
illustration of A set of humorous exercise instructions for McGarry Bowen client Blue Cross Blue Shield. Instructions, Line Drawing, Infographics, Information Design, Information Graphic, Technical, How-To, Explainer, Office, Humor, Exercise, Figure, People, Corporate, Insurance
illustration of A set of humorous exercise instructions for McGarry Bowen client Blue Cross Blue Shield. Instructions, Line Drawing, Infographics, Information Design, Information Graphic, Technical, How-To, Explainer, Office, Humor, Exercise, Figure, People, Briefcase, Suit, Corporate Culture, Insurance
illustration of A set of figures for a promotional mailer for Epic Creative. Instructions, Line Drawing, Infographics, Information Design, Information Graphic, Technical, How-To, Explainer, Humor, Figure, People, Briefcase, Suit, Hippie
illustration of One of many sets of instructions on golf swing tips for Golf Magazine. Exercise, Instruction, Line Drawing, Technical Drawing, Instructional, Golf, Sports, Golf Club, Golf Magazine
illustration of One of many sets of instructions on golf swing tips for Golf Magazine. Exercise, Instruction, Line Drawing, Technical Drawing, Instructional, Golf, Sports, Golf Club, Golf Magazine
illustration of One of many sets of instructions on golf swing tips for Golf Magazine. Exercise, Instruction, Line Drawing, Technical Drawing, Instructional, Golf, Sports, Golf Club, Golf Magazine, Golf Course
illustration of One of many sets of instructions on golf swing tips for Golf Magazine. Exercise, Instruction, Line Drawing, Technical Drawing, Instructional, Golf, Sports, Golf Club, Golf Magazine, Celebrity, Greg Norman
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Betting, Gambling, Golf Course, Club House, Locker Room
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course, Porta Potty, Mini Golf
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course, Autograph, Pro Golfer
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course, Exercise, Stretching, Funny
illustration of One set of very many humorous instructional pieces for Golf Magazine. Golf, Golf Magazine, Sports, Humor, Humorous, Instructions, Editorial, Infographics, Information Graphics, Line Drawing, Technical Drawing, Instructional Drawings, Golf Course, Club House, Bar Brawl, Inflation
illustration of This set of illustrations was created for RotorDrone magazine, published by Air Age Media. The graphics depict various aerial formations used by drone teams, offering a clear visual guide to different flying configurations. Instructions, Instructional, Infographic, Information Graphic, Line Art, Technical, Drone, Hobby, Remote Control, Explainer
illustration of This set of illustrations was created for RotorDrone magazine, published by Air Age Media. The graphics depict various aerial movements, offering a clear visual guide to different flying options. Instructions, Instructional, Infographic, Information Graphic, Line Art, Technical, Drone, Hobby, Remote Control, Explainer
illustration of This piece was created using self-portraits in each role, symbolizing the idea that when we direct cruelty toward one, we ultimately harm us all. It's a reflection on shared humanity and the interconnectedness of our actions. Waterboarding, Torture, Instructions, Infographics, Information Graphic, Data Visualization, Chart, Art
illustration of These are part of a larger series of technical illustrations developed for General Electric, a client of Winstanley Partners. The drawings were created to support GE’s Durathon battery product, showcasing its features and components with clarity and precision. Instructions, Technical Drawings, Line Art, Instruction Manual, General Electric, Battery, Tools, Shipping Crate
illustration of These are part of a larger series of technical illustrations developed for General Electric, a client of Winstanley Partners. The drawings were created to support GE’s Durathon battery product, showcasing its features and components with clarity and precision. Instructions, Technical Drawings, Line Art, Instruction Manual, General Electric, Battery, Tools, Shipping Crate, Safety Equipment, Electrical, Installation Guide
illustration of These are part of a larger series of technical illustrations developed for General Electric, a client of Winstanley Partners. The drawings were created to support GE’s Durathon battery product, showcasing its features and components with clarity and precision. Instructions, Technical Drawings, Line Art, Instruction Manual, General Electric, Battery, Tools, Shipping Crate, Safety Equipment, Electrical, Installation Guide
illustration of From a series of humorous ads created for SouthCoast Urgent Care. Line Art, Technical Drawing, Instructional, Hornet's Nest, Humorous
illustration of From a series of humorous ads created for SouthCoast Urgent Care. Line Art, Technical Drawing, Instructional, Poison Ivy, Humorous
illustration of From a series of humorous ads created for SouthCoast Urgent Care. Line Art, Technical Drawing, Instructional, Tea, Humorous, Thermometer, Tissue Box
illustration of From a series of humorous ads created for SouthCoast Urgent Care. Line Art, Technical Drawing, Instructional, Bagel, Humorous, Knife, Danger
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Cheese Burger, Big Mac, Piano, Pianist, Mouse and Cat, Atari
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Moby Dick, Ship, Whale, Space Shuttle, Astronaut, Jello Mold, Soccer, Goalie
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Laurel And Hardy, Spam, Frankenstein, Flowers, UFO, Alien Abduction
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Astronaut, Conspiracy Theory, Mood Landing, Hamster Wheel, Titanic, Cards, Bridge, Card Game
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Dodge Ball, Jules Verne, Vintage Diver, 20 Thousand Leagues Under The Sea, Octopus, Sea Creature, Guitar Solo, Concert, Rock Show, King Kong
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Eames Chair, MCM, Mid Century Modern, Furniture, Chair, The Little Prince, Stoner Van, Mullet, Haircut
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Humor, Rubik's Cube, Toy, Puzzle, Vietnam War Memorial, Saturday Night Fever, Disco, John Travolta, Dirty Dancing
illustration of Four images from a series on cultural icons. Line Art, Technical, Instructional, Humor, Antique Radio, Extra Terrestrial, Hippopotamus, Tutu, Beer Can, Trailer Home, Pink Flamingos
illustration of A set of custom icons for LoadTrek transportation software. All custom icon sets are created to work with the corporate brand aesthetic. Icon, Custom Icon, Icon Set, Coffee Break, Driving, Map Icon, Fuel Icon, Messaging Icon, Box Icon, Reports Icon
illustration of Set of icons created for the American Girl rewards program. All custom icon sets are created to work with the corporate brand aesthetic. Safety Icon, Dining Icon, Salon Icon, Scissors Icon, Money Icon, Rewards Icon, VIP Icon, Birthday Cake Icon, Sunrise Icon, Girl Icon, Binoculars Icon
illustration of Set of custom icons and spot illustrations for Anthem Blue Cross Blue Shield FAQ brochure. All custom icon sets are created to work aesthetically with a company's existing brand. I also design brochures. Icons, Custom Icons, Infographics, Brochure Design, Information Design, Data Visualization, Magnifying Glass Icon, Leaf Icon, Mobile Icon, FAQ Icon, Wallet Icon, Healthcare Icons, Insurance Icons, Hospital Icon, Nurse Icon
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Solar Farm, Transmission Tower, Utility Pole, Substation, Battery, Diesel Generator
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Telecom, Base Station, Building Icon
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Wind Turbine, Wind Farm, Base Station, Fuel Tank, Diesel, Hotel, Building, Battery
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Coal Power, Office Building, Nuclear Power, Hotel, House, Neighborhood, Solar Panel
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. Shown here in one possible configuration. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Coal Power, Office Building, Nuclear Power, Hotel, House, Neighborhood, Solar Panel
illustration of Electrical network icons created to use in making network maps for Winstanley Partners' client, General Electric. Shown here in one possible configuration. All Icon sets are created to work within a brand's aesthetic guidelines. Icon, Icon Set, Electrical Icons, Infographics, Information Graphic, Icon Design, Data Visualization, Charts, Maps, Coal Power, Office Building, Nuclear Power, Hotel, House, Neighborhood, Solar Panel
illustration of As part of a larger project for Crunch client Aceso, this custom icon set was designed to illustrate key features of their hospital patient portal product. Icons were created using the corporate brand aesthetic. Icon, Icon Sets, Medical Icons, Healthcare Icons, Infographic, Information Graphic, Data Visualization, Charts, Maps, Spot Illustration, Stoplight Icon, Puzzle Pieces Icon, Data Management, Clipboard

Profile

If it's complicated, I make it clear. I'm Curtis Whaley, and I specialize in information design and illustration—transforming complex ideas into visuals that make sense. From infographics and animations to diagrams, maps, icons, and symbols, I help clients show instead of tell. Got a project that could use some uncomplicating? Let’s talk.

Style/Techniques

Black & White, Design, Digital, Graphic, Line, Line with Color, Stylized, Technical, Interactive, Vector, Explainer Video

Subject/Specialties

Humor, Action, Adventure, Animals, Annual Report, Architecture, Botanical, Celebrities, Charts, Children, Computers, Corporate, Editorial, Education, Family, Food, Health, Historical, Icons, Industrial, Information Graphics, Landscape, Leisure, Maps, Medical, Music, Mystery, Nature, People, Political, Posters, Romance, Science, Scientific, Sci-Fi, Sports, Technology, Toys & Games, Transportation, Travel, Web Illustration, Wildlife, Americana, Agriculture, Food/Beverage, Vintage / Retro, Masculine, Youth, Game, Edgy, Environmental, Urban