Adam G

Profile

Adam G calls his minimalist style of visual design “messymod,” short for Messy Modernism. It’s born from his love of geometry, patterns, negative space, Bauhaus, Miró, Calder and a little too much caffeine. He explores the spaces between art and design, complexity and simplicity, organic and machined, static and kinetic, familiar and surreal. From Adobe to Akris, LA Times to Time Magazine, and OKGO to Thievery Corporation, his unique style has been embraced around the world from high technology to Lo-fi beats. Adam is the Co-Founder & Creative Director at TRÜF, a Los Angeles design studio specializing in visual identity and illustration. He has designed corporate identities for Adidas, DreamWorks, University of California and countless other companies and institutions that span from arts and media, tech and finance, to culture and education. Currently, he’s pushing his studio into new and strange directions with the addition of his illustrations and continues his unhealthy obsession with all things design. When he’s not designing and illustrating, he’s designing and illustrating. He needs to get out more.