Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK

Team GB

Team GB Licensing Guidelines

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We were commissioned to create a licensing style guide ahead of the Tokyo Olympics. Team GB were looking to extend and push their style guide further, bringing existing assets to life and exploring new areas within licensing. We were challenged to really push the boundaries, inspire new direction and appeal to new audiences. We split the guide into three ranges, Heritage, Gen Z, and Worn with Pri



Represented by

Agency Rush
11 Coventry Road
Falmouth, TR11 5TX
United Kingdom

illustration of Brand and logo development for Laine Brew Co.
illustration of beer, packaging, tins, cans, drink, beverage, design, graphics, photo montage
illustration of 3D, infographic, map, Lower Manhattan, skyscraper, city, NYC, medical, health
illustration of Brand details from Brighton Pride 2023. Love, protest, unity. 

Typographical, unique, playful, design, branding
illustration of As part of a Harry Potter Licensing project. 

Icons, clock, feather, quill, beast, socks, ink, design, licensing, franchise
illustration of Posters uses around Brighton to deter young people from participating in knife crime. Feature statistics and an image of a fox being hand cuffed by police. 

political, design, poster, fox, moon, car, typography, typographical
illustration of Brand details for Matter. 

condom, sex education, relationships, consent, question, key, love, florals, cut out
illustration of Licensing work for Warner's Animaniacs. Poster design.

Character, duck, rubber duck, toy, rocket, palm tree, typographical
illustration of Branding / Licensing for amazon show, Lord of The Rings : Rings of Power. Using hand-made print elements. 

symbols, tv, aged
illustration of Brand details from Bud Light : Seltzer Sessions project. 

Colourful, blur, modern, branding, design, graphic design
illustration of Bloomingdales emoji keyboards and sticker designs. Crush designed and built the Bloomoticon app. Emojis appeared on the store’s Medium Brown Bag, on special merchandise including an iPhone Little Brown Case, coffee mugs and a Little Black Book notebook. Bloomoticon stickers were also distributed in stores encouraging customers to share their favourite fashionable moments via social media.
illustration of football, soccer, kick, soccer ball, player, sports, sportsman, on fire, MLS, America
illustration of Publishing, Book Jacket, 2 colour, print style, novel, fiction,
illustration of characters, humour, animal heads, line up, quirky, alien, full color, TV, comedy
illustration of Comedy Central, map, island, map, cartoon, humor
illustration of Crush Creative partnered with Marina Maher Communications to create an explainer video for the Celgene MS MIndshift campaign. To help lift the conversation around the importance of brain health for those living with MS.
illustration of Neon style, icons, landmarks, London, NY, Paris, lights
illustration of road safety tips, animation still, nickelodeon, saturated colour, humor
illustration of Stills from animation. Color, edgy style, humor, cartoon.
illustration of book cover, design, type, typography, Jon Ronson


Crush was formed thirteen years ago in Hoxton, London and relocated to Brighton in 2001, but their client-base remains primarily in London and overseas. Founder Carl Rush attributes their success to being 'a small company with big ideas and a great working atmosphere; we have music playing, good vibes and work bloody hard putting in long hours', he admits. Crush is an eight-strong team working for clients that span TV, music, publishing, advertising and packaging.


Animation, Cartoon, Collage, Cut Paper, Design, Digital, Figurative, Graphic, Lettering, Line with Color, Mixed Media, Photoillustration, Silhouette, Stylized, Monoprints, Vector, Apps/Mobile, Explainer Video


Humor, Action, Book Covers, Celebrities, Character Development, Comic Book, Corporate, Fantasy, Fashion/Cosmetics, Health, Holidays, Icons, Information Graphics, Leisure, Licensing, Maps, Medical, Nature, Packaging, People, Political, Portrait, Posters, Product, Scientific, Sports, Travel, Food/Beverage, Lifestyle, Feminine, Masculine, Youth, Edgy, Branding, Logos