Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

James Eric Hartzell

illustration of Chalkboard art for Maple Street Biscuits in St. Pete, FL. Done with nu-pastels, liquid chalk markers and hand-painted with brush.
animation of Chalkboard art for Maple Street Biscuits in St. Pete, FL. Done with nu-pastels, liquid chalk markers and hand-painted with brush.
illustration of Holiday Boutique sign for FLCraftArt Gallery's new exhibit. Hand made with love and painted with liquid chalk by brush.
animation of Chalkboard art for the lobby of Co-work and event space, The StationHouse in St, Pete, FL. Handmade with liquid chalk markers, painted by brush and laid out with white charcoal pencils. Watch the video for art in action!
illustration of Chalkboard art for the lobby of Co-work and event space, The StationHouse in St, Pete, FL. Handmade with liquid chalk markers, painted by brush and laid out with white charcoal pencils.
illustration of Sidewalk sign for Maple Street Biscuit Company in St. Pete, FL.  Hand-lettered chalkboard art with a Star Wars theme.
illustration of Chalkboard for the sidewalk sign at Maple Street Biscuits with a focus on social media. Includes line of humorous fine print at the bottom. Hand-lettered by brush with liquid chalk.
illustration of Chalk lettered menu board for the LGBTQ Welcome Center in St. Pete, FL now serving coffee  and ice-cream.
illustration of Chalk art for LGBTQ Welcome Center sidewalk sign advertising their new retail space with all local sourced artist boutique, coffee and ice cream.
illustration of Chalk art for LGBTQ Welcome Center sidewalk sign advertising their new retail space with all local sourced artist boutique, coffee and ice cream.
illustration of Chalk art wall for fashion show and art exhibition at The Stationhouse. Event was part of the annual SHINE mural festival in St. Pete, Florida. 
13ft by 8 ft wall
illustration of Lettering project for art exhibit meets fashion show. Official event of SHINE mural festival in St. Pete, Florida. Handlettered chalk art wall measuring 8ft tall 13ft long. No projectors used.
illustration of Chalk sign for new Interior Design exhibit at Florida CraftArt Gallery in St. Pete, FL
illustration of Sidewalk sign for the Dia de los Muertos show at Florida CraftArt Gallery in St. Pete, FL.  Hand-lettered chalk art.
illustration of Poster art for the 3rd edition of the Atlanta Soccer Con. Looking forward to World Cup fever this summer.
illustration of Poster style ad for charities Keep St Pete Lit and Friends of the Jack Kerouac House. Hand-lettered in pen and ink, touched up on Adobe.
illustration of Personal work. Watercolor and ink image with limited palette created for the group show RandoMIZE.  Exhibit was curated by Chad Mize, though without a central theme.
illustration of Acrylic paint and ink on wood panel.  Made for the 100 Films Part 2, a curated art show in St. Pete, Florida. Anti-war piece, highlighting a film done 54 years ago, but seems like yesterday.
illustration of Word art created from the entire 1st team player roster of Liverpool FC. Hand-made with a brush and FW Acrylic inks, on paper.
illustration of The player roster for the 2017-18 season of Real Madrid FC shaped into their iconic club crest. Hand-made with brush and FW acrylic ink on paper.
illustration of Typography fun with the entire player roster of the Tampa Bay Lightning, a NHL team. Shaped into the form of their club badge, the lettering creates a double image of their lightning bolt logo. Pen and ink drawing was created for an open entry art contest organized by our local hockey team.
illustration of Word art created with the player roster of Barcelona FC, shaped into the club crest. Done with FW Acrylic Inks.
illustration of Typography fun with the entire player roster of Arsenal Football Club's first team roster. Shaped into the form of their club badge, the lettering creates a double image of their famous 'gunner' icon existing in the negative space.
illustration of Tribute to Jorge Alvarez and Andres Escobar for the Dia de los Muertos show at Florida CraftArt Gallery.  Watercolor paper mounted to wood, pen and ink, watercolor and gouache.
illustration of A Memorial Day tribute to the blue collar workers out there, all the working class heroes. This watercolor and ink piece was painted from a black and white photo of my grandfather in the 1950s. John
illustration of This was for an open entry art contest, image to be vinyl wrapped onto a downtown trolley bus. Themes were redefining age and modes of transportation. Large ink drawing spiced up with watercolors. Featuring a mix of locals from St. Pete, coming home from baseball, taking out the SUP, sharing public transport with Dali and Kerouac.
illustration of A tribute to the wisest, most peaceful teacher I've ever had.  This watercolor was painted in 2017 from an old photo reference back during a trip to Jamaica in 2004.  Brother John lived into his 90's having faced persecution for his beliefs, was beaten and jailed long ago. Yet harbored zero hate in his heart and revenge was the furthest thing from his mind. One Love.
illustration of Pet portrait project for a fitness studio or gym, called Studio Physique, as branding for their company vehicle's row of sticker icons. Ace is the in house
illustration of My take on the album cover art of
illustration of A mashup of soccer and Star Wars. This is a portrait of current Liverpool manager and former Borrusia Dortmund head coach, Jurgen Klopp.  Jurgen grew up in Germany, was a former soccer player before coaching and once likened his favorite music with the style of play he'd like teams coached by him to play,
illustration of Typography fun with the entire player roster of Tottenham Football Club's first team roster. Shaped into the form of their club badge, the lettering creates a double image.  Within the negative space is an image of their mascot the hotspur, perched on an old style football.
illustration of Typography fun with the entire player roster of AFC Bournemouth's first team. Shaped into the form of their historic club badge, the lettering creates a double image of a player heading the ball. Fun personal project admiring from afar one of the newer teams in the English Premier League.
illustration of A handmade greeting card for a friends birthday. She lives on a sailboat hence the nautical theme with the lettering and images of sea life.
illustration of Mural art in Negril, Jamaica painted with acrylic for a local restaurant. Lettering plays on reggae legend Bob Marley's themes, one heart, one love, with this one color typography project. Completed in 4 hours during April of 2017
illustration of Mural at the historical Flamingo Bar in Saint Petersburg, FL. Where the writer and beat generation poet Jack Kerouac frequently drank during his final years while living in St Pete. This project was painted in acrylics, using 95% brush and roller, 5% was done in spray paint.
illustration of Mural at the historical Flamingo Bar in Saint Petersburg, FL. Where the writer and beat generation poet Jack Kerouac frequently drank during his final years while living in St Pete. This project was painted in acrylics, using 95% brush and roller, 5% was done in spray paint.
illustration of Mural for the interior of a St. Pete, FL Mediterranean restaurant, Zaytoon Grill.
illustration of Created as a sign art upgrade for Cali Tacos To Go.  A mixed tribute to both a local musician nicknamed
illustration of Chalkboard art for the restaurant Zaytoon Grill in St. Pete, Florida. Lettering done with nu-pastels. Featuring this year's chalkboard art for the November event of Small Business Saturday.  The Z logo is made up of ingredients and icons from the menu, kabobs, hummus and bread plate, lentil soup, and other things you'd find in a Mediterranean style kitchen.
illustration of Chalkboard art for Zaytoon Grill.
illustration of Nu-pastel chalk lettering for Zaytoon Grill's side walk sign. Winner of the Grand Central Avenue District's culinary award for Best Burger at the 5th annual Battle of The Burg'er.
illustration of Chalkboard art for the restaurant Zaytoon Grill in St. Pete, Florida. Featuring the November event of Small Business Saturday.
illustration of Stylized lettering work, done in nu-pastels for the grand opening of Central Avenue Vapors in St. Pete, Florida. Chalkboard art is one of my specialties and it was fun figuring out how to work with the texture of such a new, smooth board.  Hint shading was nearly impossible so hence the linear style.
illustration of Chalkboard art for the restaurant Cali Tacos To Go in St. Pete, Florida. Featuring their A-frame sign's advert for fish tacos.  Handmade lettering and custom typography with acrylic paint and drawn with metallic paint pens.
illustration of Acrylic painting on wood for a local restaurant, California Tacos To Go. This sign art and custom lettering was hand-painted although a stencil was used for the layout.
illustration of Lettering project done with acrylic paint on wood for a local restaurant.  California Tacos To Go needed a sign art upgrade, this was a hand-painted, hand-drawn, custom font, although a stencil was used for the layout.
illustration of My landscape and lettering entry to the Treasure Island beach access sign art competition. This image was drawn with pencils and FW inks, also painted with watercolors.  New handmade sign art with a lean towards education and protecting nature, with zero digital art allowed were the contest parameters.  Didn't win but it was a fun challenge to see how one could incorporate typography into a nature scene.
illustration of A hand painted and drawn greeting card. Lettering with ink and watercolors.
illustration of A watercolor rendition of the Shire from one of my favorite books by JRR Tolkien,
illustration of A piece of found object art for the charity auction SkaterAid. This is map of the northern half of
illustration of A piece of found object art for the charity auction SkaterAid. This is map of the southern half of

Profile

James is a freelance Illustrator who lives in St Pete, FL. 2009 graduate of Savannah College of Art and Design, his work has strong roots in traditional drawing and painting. Youth soccer and goalkeeper coaching are big passions outside of the art world.

Style/Techniques

Acrylic, Black & White, Calligraphy, Caricature, Cartoon, Design, Figurative, Gouache, Graphic, Lettering, Line, Line with Color, Logo Design, Painterly, Pastel, Pen & Ink, Pencil, Stylized, Type Design, Watercolor, Whimsical, Interactive, Film/Entertainment, Vector, Whiteboard Animation, Chalkboard

Subject/Specialties

Humor, Adventure, Animals, Architecture, Book Covers, Celebrities, Children's Products, Corporate, Editorial, Family, Fantasy, Fashion/Cosmetics, Food, Greeting Cards, Icons, Information Graphics, Landscape, Leisure, Maps, Mural, Music, Nature, Packaging, Political, Portrait, Posters, Product, Religious, Sci-Fi, Sports, Technology, Toys & Games, Transportation, Travel, Wildlife, Food/Beverage, Lifestyle, Vintage / Retro, Masculine, Spiritual, Ethnic, Environmental, Urban, Branding