Client wanted to update characters used in children's educational textbooks that were unchanged since the 1960s. Howard created these characters that reflected a real world representation of a the size and ethnic variety of children. Character development went through a series of sketches and concepts before arriving at the approved cartoon final art. Chinese, grunge, black, teenagers, Hispanic, Latino, baseball, thinking, Asian, advertising
Keywords: Cartoon, Digital, Vector, Character Development, Children, Children's Books, Education, Packaging, Ethnic, Urban
art © Howard Simpson
