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SEASONOFVICTORY

Vita Coco Summer Campaign Illustrations 

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Philadelphia 250th Semiquincentennial America

illustration of Part of a collection of illustrations, patterns and icons for Vita Coco. The artwork highlights coconut water as a simple, natural source of hydration. The visuals explores Vita Coco as a smoothie mix, post-gym refuelling, and mid-afternoon refreshment. The energy is light, clear, and bright. I also produced self-initiated speculative applications across outdoor print campaign concepts and a taxi wrap to show how the system could stretch beyond retail.
Next illustration of Key Visual Illustrations, Patterns, Icons I worked with Upshot on a collection of illustrations for Pacifico Beer’s holiday direction - this is one pattern from the collection. Full project can be viewed here: https://www.seasonofvictory.com/ The project drew from the brand’s origins in Mazatlán and the surf communities that carried it into California in the 1970s. The artwork reflects the history and adventurous spirit of the brand and combine it with festive iconography.

PACIFICO CHRISTMAS CAMPAIGN ILLUSTRATIONS

Part of a collection of illustrations, patterns and icons for Vita Coco. The artwork highlights coconut water as a simple, natural source of hydration. The visuals explores Vita Coco as a smoothie mix, post-gym refuelling, and mid-afternoon refreshment. The energy is light, clear, and bright. I also produced self-initiated speculative applications across outdoor print campaign concepts and a taxi wrap to show how the system could stretch beyond retail.

Keywords: Graphic, Pattern, Vector, Food, Posters, Food/Beverage, Lifestyle, Surface Design

© Linda Baritski