Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK

I, Robot VS. I, Consumer 

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We Are The Countervirus

illustration of “Consumers in the digital realm must be able to feel they’re being treated as unique individuals rather than as faceless consumers being shoved toward selections on the basis of their past user data.” Client: Johns Hopkins Carey Business School
Next illustration of “In the old days you just bought Rice Krispies so you could hear snap, crackle and pop. Now breakfast is part of your pre-workout. If you too thought that your cherished Cadbury, Nestlé or Mars, Incorporated chocolate would be safe, think again. Just one example of many is Cadbury’s Boost bar that has now evolved to meet your every protein and fitness needs with the release of the Boost+ Protein bar (offering 12g protein per bar). WTF?“ Client: GQ Magazine

How Much Protein Do You Really Need?

“Consumers in the digital realm must be able to feel they’re being treated as unique individuals rather than as faceless consumers being shoved toward selections on the basis of their past user data.” Client: Johns Hopkins Carey Business School

Keywords: Conceptual, Digital, Graphic, Stylized, Computers, Editorial, People, Lifestyle

© Giulio Bonasera