Image of a campaign concept created for On as part of the D&AD New Blood Awards 2025. Each character symbolises an aspect of Swiss technology that enhances the athletic experience without hindrance. Sport, Movement, Shoe, Clothes, Fashion, Character, People, Flow, Contemporary, Design, Commercial, Branding, Pink, Purple, Black, Yellow, Fluo.
Keywords: Design, Graphic, Vector, Fashion/Cosmetics, People, Sports, Technology, Textiles, Lifestyle, Youth
© Léane Ruggli
