Echo Chernik

Each product needed an Asian-themed animal partially made out of tea. Marketing's plan was for their customers to be able to improve word-of-mouth by helping their customer identify it by the animal first. "You have to try their Dragon tea. It has beautiful Dragon on it. Try the Fish tea if you want decaf." "Honey, please pick up some more of that Horse Tea."The concept & campaign was an incredible success.

Keywords: Conceptual, Design, Digital, Decorative, Whimsical, Animals, Nature, Packaging, Product, Ethnic

Hain Celestial Group,