Echo Chernik

Hype Manufacturing was founded by NASCAR to produce high-performance street-legal engine modifications for the public sector. The brand catered to car racing buffs that need high-tech but appreciate tradition. The character "The Hype Girl" is "sexy, not trashy". Modular illustration includes a round illustration for baseball caps & poker shirts, 4x6 & square versions & the long version above leaves room for text & logos for advertising venues or specials.

Keywords: Conceptual, Design, Digital, Action, Adventure, Character Development, Portrait, Posters, Product, Branding

Hype Manufacturing