Serbin Creative, Inc.

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Royal Brompton and Harefield Hospitals

Expert Lung Care

Next Image Title

Artist Name

RB&HH provide specialist care in treating lung cancer. I illustrated the cover of the new edition of their magazine, Case Notes, which focuses on their specialist teams and techniques to treatment.

Beth Goody
illustration of The article sorts through the evolving world of automated investment services, from the lower cost basic advisor to the more expensive service that offer a human touch.

robo-advisor, investment, business, finance, financial, money, dollar, bank, minimal, conceptual, editorial
illustration of Created for Prospect magazine for the article 'The Age Divide' which talks about age having replaced class as the dividing political line in the UK.

Age, pension, youth, divide, see-saw, adult, teenager, depression, mental health, finance, financial, blue, orange, sun, relaxation, sunbathing.
illustration of medicine, medical care, healthcare, doctors, surgeons, hospital, editorial, conceptual, minimal, scientists
illustration of 'Should Older Patients be Screened Before an Endurance Event?' Created for the cover of Case Notes magazine. Endurance, screening, heartbeat, heart rate, marathon, running, exercise, fitness, heart, age, test, health check.
illustration of 'Remote Health Care', created for the cover of Case Notes magazine. Mobile, home, pandemic, coronavirus, Covid-19, technology, app, phone, doctor, medical, fitness, smart watch, health, cloud, wifi, medication, prescription.
illustration of 'Time to Act' is a Siemens campaign that highlights the need for buildings to be modernised to comply with new European regulations. 

The aim of the campaign was to show how, as global leaders in innovation technology, Siemens are perfectly placed to help companies achieve and future proof their energy usage through smart automated technology.

Isometric, clock, watch, icons, future, animation, advertising
illustration of An illustration to represent the second wave of the Covid19 pandemic. Mask, facemask, boat, wave, pandemic, blue, coronavirus, Covid19, isolation, lockdown, social distancing, editorial, news, political, conceptual, digital, vector.
illustration of Created for Prospect magazine, the full page opening illustration portrays how Covid19 has shone a light on the issues around care homes.

Pandemic, editorial, vector, Covid19, coronavirus, sun, bookshelf, elderly, care, window, room, chair, isometric.
illustration of Cover illustration for the new issue of Think magazine by the London Business School. The main feature compares how we work now vs how we used to work pre-pandemic. Isometric, pandemic, working from home, office, studio, building, coronavirus, covid19, job, interior, learning, creative.
illustration of Could you be infected? Coronavirus, pandemic, Covid, lockdown, infection, scientific, purple, lips, mouth, conceptual, social media
illustration of An illustration created for Chemistry World magazine about the difficulties encountered by scientists to find a cure for Coronavirus. Maze, editorial, scientist, science, medical, treatment, cure, vaccine, red, coronavirus, Covid 19, pandemic, digital.
illustration of Created for Harvard Business Review, the article talks about the compulsive monitoring of presidential news through digital platforms. Editorial, cinema, presidential, president, social media, digital, laptop, internet, blue, conceptual, spotlight, public, obsession.
illustration of The launch cover illustration for the newly rebranded Royal Brompton & Harefield Hospitals case notes magazine. The illustration depicts the feature article within the magazine, 'Our COVID-19 Response' and describes how the hospital kept their patients safe. Covid19, pandemic, hospital, medical, doctor, Coronavirus, protection, digital, conceptual.
illustration of Created for Harvard Business Review on social justice and speaking out against racial issues within sports. Basketball, megaphone, speaker, sports, editorial, conceptual, orange, hoop, social justice, racial justice, NBA.
illustration of Absolut UK combined their love for cocktails and art, commissioning me to create an illustration for their iconic bottle. Using the classic Expresso Martini as inspiration, I created a bold, rich and indulgent illustration to reflect the signature serve. cocktail, alcohol, drink, butler, wine, moustache, negative space, yellow, bow tie, vodka.
illustration of Created to raise awareness during the toilet roll hoarding phase of the coronavirus pandemic. Conceptual, toilet roll, toilet paper, pig, humour, greed, hoarding, pink, vector, flat colour.
illustration of An editorial created for British Airways on the benefits of getting more sleep and 'recharging'. Editorial, sleep, conceptual, battery, vector, flat colour, room, recharge, technology, business.
illustration of Lockdown, coronavirus, mental health, loneliness, isolation, female, yellow, depression, geometric, flat colour, vector
illustration of Editorial illustration for 'How the tiger uses its stripes to camouflage from prey'. conceptual, Editorial, geometric, tiger, orange, deer.
illustration of Editorial created for the cover of the Royal Society of Chemistry's Education in Chemistry magazine. The main feature explores the links between scientists and musicians. Editorial, music, conceptual, Laboratory, science, musical instruments, guitar, trumpet, drums, chemistry.
illustration of Lockdown, isolation, coronavirus, man, purple, depression, geometric, flat colour, vector, lonely, mental health
illustration of Editorial for National Geographic, Traveller magazine. I illustrated 8 animal species to cover a double page features on 'All Creatures Great and Small'. Editorial, animals, whale, geometric, colour, whale shark, kangaroo, lizard, blue whale
illustration of Created for interior design book, 'In With The Interior Design Crowd'. A full page illustration for the chapter, 'Negotiating a Salary'. Book, editorial, negotiating, credit card, salary, conceptual, pink, blue, flat colour, vector.
illustration of Illustration based on the Joker movie. Mask, movie, film, poster, green, DC, fantasy
illustration of Created for interior design book, 'In With The Interior Design Crowd'. A full page illustration for the chapter, 'Freelancing'. Book, design, freelance, editorial, pencil, diving board, swimming pool, conceptual, artist, pink, blue.
illustration of Creating for an online article on coming to terms with divorce. Editorial, conceptual, digital, vector, divorce.
illustration of Editorial created for British Airways, Business Life magazine to accompany the article ' Launch Your Business'. Editorial, rocket, business, tie, suit, financial, start up, red.
illustration of 'Dopamine'. Social media, addiction, gym, weights, strong, purple, workout, instagram, facebook, dumbell.
illustration of Created for interior design book, 'In With The Interior Design Crowd'. A full page illustration for the chapter, 'Your CV is the Underdog'. Book, editorial, dog, pink, blue, CV, job, interview, corporate, business, design, paper.
illustration of Created as part of a series of posters raising awareness during the Coronavirus pandemic. poster, Coronavirus, Covid, stay at home, gaming, video game, television, warrior, dwarf, knight, sword, console.
illustration of editorial, negative space, cat, dog, black and white, silhouette, minimal, graphic
illustration of Robot, blue, red, character, childrens, technology, futuristic.
illustration of Created for interior design book, 'In With The Interior Design Crowd'. A full page illustration for the chapter, 'Interview Preparation'. Book, editorial, female, pink, CV, job, interview, corporate, business, design.
illustration of Illustrated for British Airways, Business Life magazine. The article talks about transparency in the workplace. Editorial, office, workplace, building, corporate, business, financial.


As a conceptual illustrator, Beth's work is primarily about solving problems. She creates one-of-a-kind illustrations that express an understandable concept in a bold and exciting way. She has a degree in Illustration and a natural flair for graphic design, which strongly influences her work and minimal approach. Her field of work spreads from editorial and book illustration to commercial and advertising illustration, having produced work for clients around the world. Selected Clients: Google Fiber / Slack / Absolut Vodka / National Geographic / British Airways / Harvard Business Review / Coca Cola / Kiplinger / c2c Rail / Barclays / Amazon Audible / Prospect Magazine / Royal Society of Chemistry / Property Week / Starbucks


Conceptual, Design, Digital, Figurative, Graphic, Silhouette, Stylized, Concept Art, Film/Entertainment, Vector


Humor, Action, Adventure, Animals, Architecture, Book Covers, Children, Comic Book, Computers, Corporate, Editorial, Education, Family, Fantasy, Futuristic, Health, Industrial, Information Graphics, Leisure, Medical, Music, Nature, People, Political, Portrait, Posters, Romance, Science, Scientific, Sports, Technology, Toys & Games, Web Illustration, Wildlife, Agriculture, Food/Beverage, Lifestyle, Youth, Environmental, Financial