Matthieu Forichon

Profile

Born in Lyon in 1976 and gifted for studies, Matthieu Forichon had a career all mapped out before him. But he chose to draw his professional path in a different way, to pencil it in, to complement it with colorful passion and light. Making the most of the new possibilities opened by digital tools, he has created his own personal style: a style in which the precise outlines create harmony, a style in which the city is poetry and the feminine is eternal. A style which shows reality through the prism of elegance. Whether in a landscape dominated by architecture or nature, or in a scene of social or intimate life, Matthieu succeeds in capturing the essential with a sensitivity that brings out the everyday beauty, that calls for emotion and empathy. His universe is chic yet remains authentic, imbued with softness but charged with life. One could say that he expresses the French art de vivre. Matthieu has been noticed by renowned companies, in France as well as in the United States and has illustrated communication campaigns for Louis Vuitton, Nuxe, L’Oréal, Nespresso, Ricard, Cognac Camus, Beaugrenelle, Nexity, Bouygues Immobilier, JP Morgan… His graphic creations have also seduced the print media and publishing industry: Marie Claire, LIRE Magazine, Wall Street Journal, Boston Globe, El Pais, Diablo Magazine, Robb Report, XO Editions, Editions Fleurus, Penguin Books…