Big Al Gruswitz

Profile

Boundless Creativity by Big Al Gruswitz was founded in 1994. Since that time, it has specialized in 3D and 2D photo-realistic illustration, medical illustration, and difficult retouching. Big Al is available for both finished art and comps. His work has be selected by Lürzer's Int'l Archive for their “200 Best Digital Artists Annual” in both 2013 and 2021. With 56 years experience in advertising, Big Al Gruswitz has held staff positions as an art director and associate creative director at several major agencies including Campbell Ewald (Chevrolet) and Saatchi & Saatchi (Duncan Hines, Tide, Crisco Oil and Shortening, Pert Shampoo, Tylenol, New York Life, and others). While at Saatchi & Saatchi, Big Al started the Consumer Division at their medical agency, Klemtner Advertising (now Saatchi Healthcare) where he won the inaugural account, Rogaine. He was responsible for the consumer, medical, and international launch of that brand. As an art director, he has won numerous awards for creative excellence and high readership.