Workbook Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.workbookcreative.com LA / NY / UK

Metropolitan Transportation Authority

Subway Series

Next Image Title

Artist Name

A celebration of baseball and the elevated trainsin the neighborhoods where New York's team play Created for the MTA's popular art card program. Look for it when you take the train to the game this summer.

John Tomac

Represented by

Joanie Bernstein

illustration of America turns it's back on the tired, poor and huddled masses yearning to breathe free and puts out the I lamp beside the golden door 

Client: The New Yorker
illustration of Would you love your favorite piece of art less if you learned it was created by A.I.? (Yes)

Client: The Wall Street Journal
illustration of Created for the opening of the Peabody Institute of Music's satellite campus in Washington, D.C.

Client: Peabody Institute of Music
illustration of Scammers and propagandists have a new tool at their disposal–A.I. manipulated media that creates fake people or shows real ones doing and saying things that never happened. The Rochester Institute of Technology has teamed up with the National Science Foundation and news organizations to identify deceptive images, video and audio in order to stop it from spreading misinformation

Client: RIT University Magazine
illustration of It's a homerun!
illustration of Young Adults are forgoing marriage and children and instead adopting dogs. Responding to this trend, neighborhood coffee shops and restaurants are rolling out the welcome mat for customers’ four-legged friends and family members. 

Client: Business Insider
illustration of When weather rolls into New York Harbor, the foghorns provide a soothing, ambient sound outside my studio's window
illustration of The clean energy revolution is being driven by fundamental technological and economic forces that are too strong to stop. While Trump’s actions will marginally slow progress and harm the competitiveness of U.S. companies, they cannot save a fossil fuel industry that will inevitably shrink dramatically in the next two decades.

Client: The Wall Street Journal
illustration of Birth rates are declining. What, if anything, can be done to reverse the slide?

Client: Penn Gazette
illustration of Previewing the Major League Baseball season in the Bay Area.

Client: San Jose Mercury News
illustration of Your local library has free alternatives to Netflix, Amazon Prime, Hulu and Apple TV. 

Client: Library Journal
illustration of A look at the local bands with a growing following in and around the San Francisco Bay.

Client: Bay Area News Group
illustration of A look at how businesses mange customer feedback, deal with crises and protect their reputations with the public.

Client: Rice University
illustration of Analyzing municipal data block by block

Client: Civian
illustration of A review of
illustration of Polarization isn't a phase, it's our new default setting. What happens when America's political parties have irreconcilable vision of what the country should be?

Client: The Washington Post
illustration of Learning to treat polarization as a feature of government, rather than a bug.

Client: The Washington Post
illustration of A look at advances in treating Type-2 Diabetes.

Client: Real Woman Magazine, Capital Health Group
illustration of Navigating conversations around balance sheets

Client: Regions Bank
illustration of Poster art for a dynamic, multi-media exhibition at the Windgate Museum of Art at Hendrix College, centered around humankind’s history and interest in the moon and space, to celebrate the April 8, 2024 eclipse.
illustration of If it seems like nobody want to work anymore, that might be true. the number of people actively participating in the workforce has been slowly declining for years, but it has less to do with the pandemic and more with baby boomers reaching retirement.

Client: The Wall Street Journal
illustration of In the past, shows
illustration of Colleges and universities are struggling to navigate the tangled mess of executive orders issued by the Trump Administration.

Client: The Chronicle of Higher Education
illustration of In recent years, state legislatures have passed laws stripping college professors of tenure and restricting what they can teach about topics like race and gender. 

Now conservatives in state houses across the country have discovered new weapons to wage the culture war–footnotes, quotations and citations. 

Client: The Chronicle of Higher Education
illustration of Right-wing activists and religious conservatives attack transgender New Jersey high school students.

Client: N.J. Monthly
illustration of Is this the return of crushing, 1970's style inflation?

Client: The Property Chronicle
illustration of The State of American Democracy.

Client: Rochester Review; The University of Rochester
illustration of Sir Henry Thornton built the Canadian National Railway into a power house before being undone by scandal and the onset of the Great Depression

Client: Pennsylvania Gazette; The University of Pennsylvania
illustration of Isolated, remote worker are having difficulty focusing on the task at hand.

Client: The Wall Street Journal
illustration of We'll take Manhattan, The Bronx and Staten Island too...literally. A look at all the commerical real estate deals to be had in New York City.

Client: The Property Chronicle
illustration of If you're flying to Palm Springs from New York you may not have to deal with layovers this winter. Airlines are  adding direct flights schedules to popular seasonal destinations. 

Client: The Wall Street Journal
illustration of How much time do you really need for a layover? 

Client: The Wall Street Journal
illustration of The short- and  long-term outlook for cruise operators, and their stocks, is not good.

Client: Barron's
illustration of Cultivating business that are interested in growing more than just profits.

Client : Harvard Business Review
illustration of Advances in medicine and public health are reducing deaths from lung caner.

Client: Cedars Sinai Hospital
illustration of The challenges of predicting the next crisis.

Client: Foreign Affairs
illustration of Analyzing why the Federal government is bad at anticipating and predicting crises.

Client: Foreign Affairs
illustration of Climate change is going to bring about multiple, simultaneous catastrophes.

Client: Foreign Affairs
illustration of Policymakers who use past events to model future problems will inevitably be unprepared for the challenges of the next crisis.

Client: Foreign Affairs
illustration of A look at the health benefits of white wine.

Client: The Wall Street Journal
illustration of You need snow tires this winter.

Client: The Wall Street Journal
illustration of Can we scrub carbon emissions from the atmosphere? 

Client: We Demain
illustration of Facing your fears and overcoming phobias.

Client: Real Woman; Capital Health
illustration of As the European Union pushes for greater integration and cooperation, there are signs of fissures in the bloc.

Client: Politico Europe
illustration of QR codes were thought to be obsolete, but now they're everywhere, especially at restaurants.

Client: The Wall Street Journal
illustration of The best laid vacation plans are subject to last-minute cancellations. Here's what to do when your airline blows up your itinerary.

Client: The Wall Street Journal
illustration of A walk under the cherry blossoms at the Brooklyn Botanic Garden.
illustration of A celebration of baseball and the outerborough neighborhoods where the Mets, Yankees, Cyclones and Ferry Hawks play ball; created for the MTA's popular art card series

Client: Metropolitan Transportation Authority; New York City Transit; MTA Art & Design
illustration of The New Yorker's monocled dandy, Eustace Tilley, re-imagined as a dog for the magazine's 98th Anniversary.

Client: The New Yorker

Profile

John W. Tomac creates smart images for clients like AARP, The Boston Globe, The Chronicle of Higher Education, The Council on Foreign Relations, David&Goliath, Deloitte, Delta Air Lines, Entertainment Weekly, ESPN, Harvard Business Review, Houghton Mifflin Harcourt, Jack in the Box, Johns Hopkins University, JPMorgan Chase, Los Angeles Times, Major League Soccer, Marriott International, Mother Jones, MTA, The New York Times, The New Yorker, NYU, Politico, Salesforce, Scholastic, Smithsonian Institution, TIME, USAA, The Wall Street Journal, The Washington Post and Wells Fargo His work has been recognized by The Society of Illustrators, Communication Arts, American Illustration, Society for News Design Society of Publication Designers and Leurzer’s Archive. John lives in Bay Ridge, Brooklyn with his wife, two sons and one-eyed chihuahua.

Style/Techniques

Cartoon, Conceptual, Digital, Gouache, Graphic, Line with Color, Pen & Ink, Stylized, Whimsical, Vector

Subject/Specialties

Humor, Action, Animals, Architecture, Botanical, Children, Computers, Corporate, Editorial, Education, Family, Health, Historical, Holidays, Information Graphics, Landscape, Leisure, Medical, Mural, Music, Nature, People, Political, Portrait, Posters, Product, Science, Sports, Technology, Transportation, Travel, Americana, Vintage / Retro, Youth, Game, Edgy, Environmental, Financial