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Linda Carruth

Elements and Principles of Design 

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A Thousand Words

illustration of The Elements (line, shape, size, space, texture, value, and color) are WHAT graphic designers use and the Principles (balance, rhythm, emphasis, and unity & variety) are HOW they use them. Included here are some Gestalt principles, like proximity, closure, symmetry, similarity, and figure & ground. Some words give a little hint as to their function or purpose. A few typesetting terms and a Grotesk alphabet sample round out the grungy, industrial theme. Companion to Type Lexicon.
Next illustration of The very tip of the typography iceberg, with just a few basic typography terms. Face, points, and picas would have been appropriate additions, but the structure and negative space seemed just right. While professionally we now work with digital type and press-ready PDFs, I wanted something dirty and grungy from the pre-cold type era to fit the more industrial theme here. Companion to Elements and Principles.

A Type of Lexicon

The Elements (line, shape, size, space, texture, value, and color) are WHAT graphic designers use and the Principles (balance, rhythm, emphasis, and unity & variety) are HOW they use them. Included here are some Gestalt principles, like proximity, closure, symmetry, similarity, and figure & ground. Some words give a little hint as to their function or purpose. A few typesetting terms and a Grotesk alphabet sample round out the grungy, industrial theme. Companion to Type Lexicon.

Keywords: Abstract, Collage, Conceptual, Design, Digital, Photoillustration, Industrial, Information Graphics, Posters, Grunge

© Linda Carruth