JKR commissioned brand illustrator Chris Mitchell to produce a dramatic and crafted illustrative brand icon of a leopard for the premium lager beer, SERENGETI. With greater stand-out the new leopard sits proudly centre stage on the bottle label as if surveying its natural domain - the Serengeti plains. The brand refresh by JKR has helped raise the profile of this award winning larger.
Keywords: Digital, Line with Color, Logo Design, Stylized, Animals, Wildlife, Food/Beverage
© Chris Mitchell