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Chris Mitchell

Samuel Adams 

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Brand icon: Three Knights

illustration of Brand agency Gregory Bonner Hale commissioned Chris Mitchell to redraw the historic Samuel Adams character to feature across the Samuel Adams beer range. Taking clues from the past, the traditional single line etch style helps to project the Samual Adams story, whilst being crafted for clarity and standout on bottled beer labels and cans. Born in Boston in 1722 Samuel Adams became a leading figure in American politics.
Next illustration of Bonsey Design Partnership commissioned Chris to create an illustrative brand identity icon of a Malaysian tiger head for Maybank. The new design had to appear as a modern marque, whilst the tiger character viewed side on had to appear approachable, confident and noble in order to engage with their market base. The previous brand marque appeared too old fashioned and aggressive. Maybank is Malaysia's most valuable bank brand.

May Bank Identity Icon

Brand agency Gregory Bonner Hale commissioned Chris Mitchell to redraw the historic Samuel Adams character to feature across the Samuel Adams beer range. Taking clues from the past, the traditional single line etch style helps to project the Samual Adams story, whilst being crafted for clarity and standout on bottled beer labels and cans. Born in Boston in 1722 Samuel Adams became a leading figure in American politics.

Keywords: Design, Digital, Line, Line with Color, Character Development, Corporate, Historical, Americana, Food/Beverage, Logos

© Chris Mitchell