Brand agency Gregory Bonner Hale commissioned Chris Mitchell to redraw the historic Samuel Adams character to feature across the Samuel Adams beer range. Taking clues from the past, the traditional single line etch style helps to project the Samual Adams story, whilst being crafted for clarity and standout on bottled beer labels and cans. Born in Boston in 1722 Samuel Adams became a leading figure in American politics.
Keywords: Design, Digital, Line, Line with Color, Character Development, Corporate, Historical, Americana, Food/Beverage, Logos
© Chris Mitchell