Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK
AtEdge

AtEdge

Photography & Motion
Medical Illustration & Animation

Medical Illustration & Animation
PLAY! Illustration

PLAY!

Illustration for Toys & Interactive Games
Lattis Social

Lattis Social

Social Media for the Creative Industry

More from Serbin

Chris Mitchell

Carling Beer: Brand Icon 

Prev Next
Previous

Lambs Spiced Rum - Brand Logo

illustration of A big step ahead in the style stakes for the Carling brand. Chris Mitchell was commissioned by Landor to develop and illustrate a new iconic lion for their redesign of the Carling brand. Inspired by heritage car emblems the revolutionary lion marque occupied a more dominate position on the Carling can and bottle packaging.
Next illustration of Tooheys New is one of Australia's most popular mainstream beers, founded in 1869 by the brothers, John and James Tooheys. The famous, iconic brand hosts an illustrated stags head which was desperately in need of an update. In order to inject new life, status and pride to the stag icon, DiDonato commissioned Chris Mitchell to provide a new, crafted, iconic illustration for Tooheys New.

Tooheys New Beer Brand Logo

A big step ahead in the style stakes for the Carling brand. Chris Mitchell was commissioned by Landor to develop and illustrate a new iconic lion for their redesign of the Carling brand. Inspired by heritage car emblems the revolutionary lion marque occupied a more dominate position on the Carling can and bottle packaging.

Keywords: Graphic, Line with Color, Logo Design, Animals, Icons, Packaging, Wildlife, Food/Beverage

© Chris Mitchell