Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425 LA / NY / UK

Bill Smith Studio

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An illustration for an elementary school textbook about weather suddenly becomes of interest to all of us living near water.

Graham Studios

Graham Studios

animation of Finally, I had a day to compile a new motion graphics and animation Showreel. It was interesting to look back at all the diverse projects and clients. On the motion graphics side, there were new takes on character animation. As for 3D, clearly, the highlight of the year was the challenging Invisalign project. Have a look and enjoy!

As part of the renewal of the McLeod Plantation Historic Site in Charleston, South Carolina, William Graham of Graham Studios was commissioned to create, β€œThe McLeod Plantation Historic Site: Transition to Freedom app,” a self guided iPhone app tour of pre-Civil War cotton production.”
illustration of An over the weekend rush job to create a presentation comp to the client's specs.
illustration of Part of my work as an illustrator is to produce detailed presentation comps.  

In this instance, the creative team wanted a cellular receptor to turn into a tree that then shades a cancer survivor and her family playing croquet. 

The time frame was short, but we were able to cast and costume the actors, shoot and composit the image in a little over 2 weeks – including several rounds of revisions.
illustration of A house under construction sitting on its blueprints with the new buyers standing in front. Created as concept art for presentation.
illustration of Cover for Golf Course Magazine of a fanciful downtown golf course.
illustration of An editorial image of a glucose meter sampling a blood droplet for insulin testing.
illustration of A hand with an IV drip attached.
illustration of From a series of illustrations depicting Zika virus specimen collection and shipping instructions.
illustration of Part of a series of 30 patient education images illustrating how a diabetic patient can easily re-fill her self-administering insulin delivery device.
illustration of One of a series of patient instruction images explaining how to remove the Aranesp syringe from its packaging and use the syringe.
illustration of An editorial image depicting how warm ocean water evaporates which makes clouds and provides the energy that fuels a hurricane.
illustration of Photo collage Presentation comp of a man on a Vespa with pastel drawing background.
illustration of Helicopter with searchlight on a diseased heart.  Key art for
illustration of Motion graphic showing Catabolism (Breakdown) and Anabolism (Synthesis) of Proteins.  Created for Purina Probiotic animal foods.
illustration of How Microflora in the gut protects you form pathogens.  For Purina probiotic animal foods.
illustration of Proteins breakdown into Free Amino Acids, Dipeptides and Tripeptides so that they can be taken up by the Intestinal Villus.  Created for Purina Probiotic animal foods.
illustration of Lactoferrin is an iron-binding component that helps inhibit bacterial growth.
illustration of Concept art for a drug detailer.
illustration of Text book art for a chapter on electricity for McGraw-Hill education.
illustration of Bear graphic concept art for treatment of kidney disease.  Can you find the kidney?
illustration of Part of a series of pediatric educational graphics for the Nemours Foundation.
illustration of Vector graphic of a swan for a small press.
illustration of Poster illustration of a female snowboarder customizable with your favorite resort available for licensing.
illustration of A pro bono illustration of a female cat in a pink Cadillac for a car show supporting a non-profit woman's shelter.
illustration of Pro Bono job for the
illustration of Cutaway illustration of a clutch.
illustration of Vector art of a compact car for a textbook.
illustration of Fine art poster of an artichoke,
illustration of
illustration of Vector art of an orchid flower.
illustration of One of about 20 infographics created this year for WebMD and other clients.  See my Infographics portfolio here:
illustration of Infographic of pulmonary inflammation leading to respiratory failure.
illustration of Book Cover for
illustration of
illustration of A mailer for a powdered medical product featuring a cell phone, packets of medicine in a leather case.  The cell phone has an app that shows patients how to self administer the drug.
illustration of A selection of Icons created for various clients, including moon icon, sun icon, tape measure icon, mailbox icon, calendar icon, Scale icon, phone center icon, envelope icon.
illustration of Graphs showing Malignancy as Serious Infection rates in groups of patients.
illustration of A map of the Camargue area of France that features vinyards, castles and the famous white Camarguais horses.
illustration of Illustration of a modern kitchen at night.  Rollovers highlight kitchen health hazards.
illustration of Stock image of a tattoo style heart with a scalpel stuck in it.
illustration of A photoillustration of a native American bark hut for a school textbook.
illustration of A cutaway illustration of a small cotton gin for a McGraw-Hill school textbook.
illustration of Vector art of an automotive engine Intercooler.
illustration of Cutaway illustration of a mattress with a woman sleeping.
illustration of Photoshop illustration of a Samick Piano.


Give me your scribbled cocktail napkins, your pencil sketches, your fabulous ideas and I will transform them into final art, presentation comps, motion graphics & animations that will bring them to life. I enjoy, and am very good at, taking a complex medical or technical process and rendering it in a crisp and understandable graphic style. I work in Photoshop, Illustrator, After Effects, and Maya mainly for Fortune 500 companies.


Airbrush, Animation, Comps, Conceptual, Design, Digital, Figurative, Fine Art, Graphic, Line, Line with Color, Mixed Media, Pastel, Photoillustration, Realism, Technical, 3-D Rendering, Whimsical, Interactive, Concept Art, Motion, Vector, Apps/Mobile, e-Learning, Explainer Video


Humor, Action, Adventure, Animals, Architecture, Book Covers, Botanical, Charts, Children, Children's Books, Editorial, Education, Family, Fantasy, Food, Greeting Cards, Health, Historical, Icons, Industrial, Information Graphics, Landscape, Leisure, Licensing, Maps, Medical, Music, Nature, Packaging, People, Portrait, Posters, Product, Science, Scientific, Sports, Still Life, Technology, Textiles, Transportation, Travel, Web Design, Web Illustration, Americana, Agriculture, Lifestyle, Vintage / Retro, Ethnic, Edgy, Environmental, Urban