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Chris Mitchell

Merman Brand Icon 

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Morland Brand Character Logo

illustration of A cheeky hero Merman character identity icon, for entertainment and communications production company MERMAN. Whilst a Merman character had previously featured as the companies identity logo, it desperately required a redraw. Matt Burke @ Burkes Works commissioned Chris Mitchell to completely redraw the old illustrative Merman character in order to project drama, craft, engagement, presence and importantly wit. The 'Merman' word mark was crafted by lettering specialist and associate Chris Weir.
Next illustration of In line with the refresh of the TONI&GUY brand identity, JDO commissioned Chris Mitchell to develop and craft the TONI&GUY brand crest. Now featured on all forms of packaging, the crest acts as an identity hallmark, endorsing quality in its product range. In order to be viewed with clarity at all sizes, careful and considered execution of craft detail was key. TONI&GUY are a global brand in hairdressing.

Toni & Guy Brand Identity

A cheeky hero Merman character identity icon, for entertainment and communications production company MERMAN. Whilst a Merman character had previously featured as the companies identity logo, it desperately required a redraw. Matt Burke @ Burkes Works commissioned Chris Mitchell to completely redraw the old illustrative Merman character in order to project drama, craft, engagement, presence and importantly wit. The 'Merman' word mark was crafted by lettering specialist and associate Chris Weir.

Keywords: Digital, Line with Color, Logo Design, Stylized, Corporate, Icons, Masculine, Spiritual

© Chris Mitchell