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Chris Mitchell

Toni & Guy Brand Identity 

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Merman Brand Icon

illustration of In line with the refresh of the TONI&GUY brand identity, JDO commissioned Chris Mitchell to develop and craft the TONI&GUY brand crest. Now featured on all forms of packaging, the crest acts as an identity hallmark, endorsing quality in its product range. In order to be viewed with clarity at all sizes, careful and considered execution of craft detail was key. TONI&GUY are a global brand in hairdressing.
Next illustration of Corporate identity for John Dewar & Sons, commissioned by EMG Communications - UK. This famous Scottish Whisky Distillery featured an original Victorian 3D casting for their identity signage. The client expressed that whilst the feel of the original should not be lost, it was accepted that a re-draw was required in order to best bring, greater simplification of style and clarity of line, to the new mark.

John Dewar & Sons Corporate Identity

In line with the refresh of the TONI&GUY brand identity, JDO commissioned Chris Mitchell to develop and craft the TONI&GUY brand crest. Now featured on all forms of packaging, the crest acts as an identity hallmark, endorsing quality in its product range. In order to be viewed with clarity at all sizes, careful and considered execution of craft detail was key. TONI&GUY are a global brand in hairdressing.

Keywords: Digital, Line with Color, Logo Design, Stylized, Fashion/Cosmetics, Historical, Leisure, Lifestyle

© Chris Mitchell