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Chris Mitchell

Gordon & McPhail Brand Logo 

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Tiger Teams Brand Logo

illustration of The firm of Gordon & McPhail has a reputation around the world as the worlds leading malt whisky specialists. Historically an illustrative stags head has hosted the brand identity. In order for the re-brand of Gordon & McPhail to reach its full potential Chris Mitchell was commissioned by UK agency Navy Blue to provide a new, iconic, crafted illustration of a majestic stags head. Custom lettering design by trusted associate and specialist, Chris Weir.
Next illustration of Chris Mitchell was commissioned by Landor to give Lucy (or Girl in the Moon) a much needed update. Miller High Life, the champion of beers is one of America's most well known beer brands. Over the years, various illustrations of Lucy took many forms. Whilst respecting the brand equity of the vintage Lucy, Chris' brief was to provide a new crafted illustration. The brand identity refresh by Landor was honoured by Brand New, placing 2nd in the category 'Best Identity' of 2010.

Miller High Life Girl in Moon Logo

The firm of Gordon & McPhail has a reputation around the world as the worlds leading malt whisky specialists. Historically an illustrative stags head has hosted the brand identity. In order for the re-brand of Gordon & McPhail to reach its full potential Chris Mitchell was commissioned by UK agency Navy Blue to provide a new, iconic, crafted illustration of a majestic stags head. Custom lettering design by trusted associate and specialist, Chris Weir.

Keywords: Digital, Line with Color, Logo Design, Stylized, Animals, Icons, Nature, Packaging, Wildlife

© Chris Mitchell