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Chris Mitchell

Miller High Life Girl in Moon Logo 

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Gordon & McPhail Brand Logo

illustration of Chris Mitchell was commissioned by Landor to give Lucy (or Girl in the Moon) a much needed update. Miller High Life, the champion of beers is one of America's most well known beer brands. Over the years, various illustrations of Lucy took many forms. Whilst respecting the brand equity of the vintage Lucy, Chris' brief was to provide a new crafted illustration. The brand identity refresh by Landor was honoured by Brand New, placing 2nd in the category 'Best Identity' of 2010.
Next illustration of A redraw of the goat mascot for the KOZEL beer brand, crafted to also provide extra print clarity especially for light on dark versions. Commissioned by Purple Creative, who required a subtle enough evolution from the old, that would sit comfortably alongside the goat on the packaging brand flag. KOZEL is a Czech lager produced since 1874. Each beer from the Velke Popovice was known as a Kozel. A goat has featured on the beer labels for almost a hundred years.

Kozel Beer Brand Logo

Chris Mitchell was commissioned by Landor to give Lucy (or Girl in the Moon) a much needed update. Miller High Life, the champion of beers is one of America's most well known beer brands. Over the years, various illustrations of Lucy took many forms. Whilst respecting the brand equity of the vintage Lucy, Chris' brief was to provide a new crafted illustration. The brand identity refresh by Landor was honoured by Brand New, placing 2nd in the category 'Best Identity' of 2010.

Keywords: Design, Line with Color, Logo Design, Stylized, Character Development, Icons, Americana, Food/Beverage, Feminine

© Chris Mitchell