Serbin Creative, Inc.

(805) 963-0439 | Toll-Free (800) 876-6425

www.serbincreative.com LA / NY / UK
AtEdge

AtEdge

Photography & Motion
Medical Illustration & Animation

Medical Illustration & Animation
PLAY! Illustration

PLAY!

Illustration for Toys & Interactive Games
Lattis Social

Lattis Social

Social Media for the Creative Industry

More from Serbin

Chris Mitchell

Cad & The Dandy 

Prev Next
Previous

Premier League Trophy

illustration of Chris Mitchell was recommended by design house Otherway to create two illustrative brand icons of a powerful and confident ram to feature as part of the Cad & The Dandy new brand identity assets. Given this Saville Row bespoke tailors and shirt makers endorse craft expectations in everything they do, the illustrative brand logos were required to project the same attention to high craft. Importantly the illustrative detail had to hold good in terms of clarity at reduced print sizes.
Next illustration of Chris Mitchell was commissioned by Elmwood London, to evolve the Tecate illustrative eagle marque. Tecate is a Mexican lager who's associated brand emblem is a black eagle. Chris was asked to bring the eagle to life by giving it a hero stance. This was achieved by broadening the eagle's shoulders and chest, whilst illustrating the eagle at a dramatic perspective angle. Carefully crafted line-work in all areas assisted in projecting an iconic eagle of stature and presence.

Tecate

Chris Mitchell was recommended by design house Otherway to create two illustrative brand icons of a powerful and confident ram to feature as part of the Cad & The Dandy new brand identity assets. Given this Saville Row bespoke tailors and shirt makers endorse craft expectations in everything they do, the illustrative brand logos were required to project the same attention to high craft. Importantly the illustrative detail had to hold good in terms of clarity at reduced print sizes.

Keywords: Engraving, Line, Logo Design, Woodcut, Animals, Icons, Nature

© Chris Mitchell