Chris Mitchell was commissioned by Elmwood London, to evolve the Tecate illustrative eagle marque. Tecate is a Mexican lager who's associated brand emblem is a black eagle. Chris was asked to bring the eagle to life by giving it a hero stance. This was achieved by broadening the eagle's shoulders and chest, whilst illustrating the eagle at a dramatic perspective angle. Carefully crafted line-work in all areas assisted in projecting an iconic eagle of stature and presence.
Keywords: Design, Digital, Line with Color, Logo Design, Animals, Icons, Nature, Product, Food/Beverage, Logos
© Chris Mitchell