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Chris Mitchell

Tecate 

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Cad & The Dandy

illustration of Chris Mitchell was commissioned by Elmwood London, to evolve the Tecate illustrative eagle marque. Tecate is a Mexican lager who's associated brand emblem is a black eagle. Chris was asked to bring the eagle to life by giving it a hero stance. This was achieved by broadening the eagle's shoulders and chest, whilst illustrating the eagle at a dramatic perspective angle. Carefully crafted line-work in all areas assisted in projecting an iconic eagle of stature and presence.
Next illustration of Dragon Rouge commissioned Chris Mitchell to develop and craft a new elephant brand illustration for the classic Carlsberg Elephant beer brand. The new dramatic and engaging elephant illustration plays a key role in helping to reinforce the Carlsberg brand by projecting a meaningful, real brand icon rather than a simple graphic element. Elephant beer is a refreshing lager with high levels of taste, offering a unique and exotic experience.

Carlsberg Elephant Beer Brand Logo

Chris Mitchell was commissioned by Elmwood London, to evolve the Tecate illustrative eagle marque. Tecate is a Mexican lager who's associated brand emblem is a black eagle. Chris was asked to bring the eagle to life by giving it a hero stance. This was achieved by broadening the eagle's shoulders and chest, whilst illustrating the eagle at a dramatic perspective angle. Carefully crafted line-work in all areas assisted in projecting an iconic eagle of stature and presence.

Keywords: Design, Digital, Line with Color, Logo Design, Animals, Icons, Nature, Product, Food/Beverage, Logos

© Chris Mitchell