Serbin Creative, Inc.

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Pharmaceutical Company

Determining Location for Abdominal Wall Medicine Injection

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Pharma product demonstration surgical technique aid to determine correct location for injection of a medication into abdominal wall, prior to ventral hernia repair. The anterior and midaxillary lines, costal margin and iliac crest delineate a color-coded injection zone and injection sites.

©2022 Mica Duran. All rights reserved.

DI #32

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DI #31

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illustration of Patient lying in CT machine undergoing CATCH procedure, Cryoablation to Curb Hunger; Probe freezeing vagus nerve. cryovagotomy; cryoablation; hunger nerve; vagus nerve; CT; bariatric surgery; interventional radiology
illustration of Three types of sports concussions... direct Impact injury, blast injury, acceleration-deceleration injury.
illustration of Comp of images developed for The Scientist magazine to accompany an article on bacteria and the immune response.
illustration of Part of a series;  Drug's mechanism of action graphics at cellular level for pharmaceutical project. 

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease, cardiology, atherosclerotic lesion, monocyte, macrophage, foam cell
illustration of Whimsical style for children's healthcare presentation. Research slide portrays a scientifically accurate neuron and supporting cells with locations of biomarkers of traumatic brain injury. pediatric TBI; traumatic brain injury; neurosurgery; biomarkers; cytokines; tau; plaques; osteopontin; UCH-L1; MBP; MMP; Childrens Healthcare science. Medical illustration.
illustration of Advertising and healthcare professional education for FluMist® Quadrivalent intranasal influenza vaccine. Illustration of boy receiving flu vaccine in nose.

Keywords: Advertising / Marketing, Editorial, Education, Patient Education, Allergy / Immunology, Biology, Biotechnology, Cell biology / Histology, Disease Management, General Medicine, Molecular Biology, Ornithology, Pharmacology, Respiratory, Virology; syringe
illustration of Editorial image of Alzheimers disease. Elderly woman with lost expression. Pencil erasing part of brain. painting. watercolor. illustration. healthcare. geriatrics. connection. wellness. love. expression. Copyrighted image.
illustration of Medical device patient education image for trifold brochure. Shows nasal irrigation to flush the nasal sinuses in an infant.
animation of Woman's face with area of microcoring colored with blue. Animated to show visible tightening and diminishing of moderate wrinkles. micro-coring; aesthetics; dermatology
illustration of Eye with normal lens, and eye with cataract lens
animation of Cross-section of eye showing implant needle oriented perpendicular to the globe; New strategy is to rotate the angle parallel across the pars plana. Keywords: Eye Surgery; ophthalmic surgery; eye implant; diabetic macular edema treatment; macular edema; pharmacology; retina;
illustration of Created for an illustrated e-Textbook for the Society of Thoracic Surgeons, in conjunction with Anatomize Studios. “Origin of Coronary Arteries in ccTGA” was created to provide surgeons with a visual convention to determine the origin of the coronary arteries in congenitally corrected transposition of the Great Arteries (ccTGA).
illustration of Educational image... explains the memory immune response; and how the body targets infection; and how body's fight of infection affects organs throughout the body. Originally developed for medical malpractice legal courtroom trial. 

Keywords:Education, Medical Malpractice, Patient Education, Medical-Legal, Allergy, Immunology, Anatomy, Biology, Cell biology, Histology, Dermatology, Disease Management, Endocrinology, Metabolic, Legal Exhibits
illustration of Legal exhibit for medical malpractice defense. Teaching normal anatomy of the diaphragm and esophageal hiatus, to use in comparison to hiatal hernia exhibit. Obese female. Liver. Stomach. Esophagus. Diaphragm. Esophageal hiatus.
illustration of Position and placement of G-tube into the stomach
illustration of The spread of bacterial infection cycle between community and hospital/healthcare facility.
illustration of Breast compression during mammogram; Medical Legal Courtroom Trial Exhibit  explaining why a mammogram could not be performed immediately after surgery;

Keywords: Airbrush, Color, Information Graphics, Medical Malpractice, Patient Education, Publishing, Medical-Legal, Personal Injury, Medical Devices, Legal Exhibits
illustration of Total mastectomy before breast reconstruction surgery.
animation of Animated series of medical illustrations showing before and after and surgical steps for tummy tuck for sagging belly; abdominal wall reconstruction. Inserting abdominal mesh. Biotechnology; General surgery; plastic surgery; maternal/child; reconstructive surgery; SERI mesh; product demonstruation; patient education; aesthetics.
illustration of Pharma product demonstration surgical technique aid to determine correct location for injection of medication into abdominal wall, prior to ventral hernia repair. The anterior and midaxillary lines, costal margin and iliac crest delineate a color-coded injection zone and injection sites. 

KEYWORDS: Pharmacology, Surgical technique, ventral hernia; incisional hernia; abdominal wall; diaphragm, costal margin; Anatomy, General Surgery, Pharmacology, Reconstructive Surgery
illustration of Male with organs affected by leukocyte migration

Keywords: Airbrush, Color, Line with Color, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Web, Anatomy, Cell biology / Histology, Disease Management, Molecular Biology, Pharmacology, brain, lung, heart, figure, body
illustration of Dramatic perspective was employed to show procedure of injecting Allergan’s Xen Gel Stent bleb for treatment of glaucoma. Allergan - Xen Gel Stent Ab Externo Trans-conjunctival injection strategy. pharmacology. Pharmacology. Biotechnology. Ophthalmology. Disease management.
illustration of Poster. Histology of the Kidney. Cellular organization of the nephron, collecting system and renal vasculature 

Keywords: medical art; medical anatomy poster; medical marketing, medical advertising; nephron forest; dramatic lighting; colorful anatomical scene;  Editorial, Publishing, Research, Biology, Cell biology / Histology, Endocrinology / Metabolic, urology; kidney; urine production;
illustration of Monoclonal antibody drug Vedolizumab®. An anti-integrin therapy with a selective mechanism of action, for use in primary types of inflammatory bowel disease — ulcerative colitis and Crohn's disease. 

Part of a series;  Drug's mechanism of action graphics at cellular level for pharmaceutical project.

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease management
illustration of Drug's mechanism of action graphics at cellular level for pharmaceutical project, explaining how Chimerix’s novel oral antiviral, Brincidofovir, has enhanced intracellular uptake compared to Cidofovir. Brincidofovir has a monoacyl lipid side chain that enables it to rapidly enter by flip-flopping.

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease management
illustration of Electrical stimulation of the tongue for multiple sclerosis treatment
illustration of Running with a call-out of stress fracture in the tibia (shin bone)
illustration of Cellular level discussion of multiple sclerosis disease state — used as booth graphics for therapeutic monoclonal antibody Daclizumab (Zenapax®).

Part of a series;  Drug's mechanism of action graphics at cellular level for pharmaceutical project.

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease management
illustration of Brain in position, view from side with spinal cord; Slice through top of brain; color-coded lobes... frontal, parietal, temporal, occipital; with ventricle.

Keywords: Color, Education, Medical Malpractice, Patient Education, Publishing, Medical-Legal, Personal Injury, Anatomy, Neuroscience, Legal Exhibits
illustration of Section through midline of pelvis and abdomen. Shows organs: rectum, uterus, ovary, fallopian tube, bladder, vagina, urethra, pubic bone, colon, labia, peritoneum
illustration of Plate from surgical training guide for Anterior Vaginal Defect Repair of Prolapsed Uterus.

Keywords: Airbrush, Color, Line with Color, Education, Publishing, General Surgery, Medical Devices, Obstetrics/Gynecology, Reproductive Biology; Urology, Mesh; vagina,
illustration of Pharmaceutical convention booth graphic image to highlight positioning of graft to repair anterior pelvic floor utilizing uterosacral ligaments.

Keywords: Airbrush, Color, Line with Color, Advertising / Marketing, Editorial, Education, Patient Education, Publishing, Anatomy, Biotechnology, General Surgery, Medical Devices, Obstetrics / Gynecology, Reproductive Biology, Urology
illustration of One in a series for step-by-step surgical technique  guide using mesh graft for repair of hiatal hernia.
illustration of Removal of endoscopic specimen retrieval bag during LEG Endoscopic Groin Lymphadenectomy Procedure.

Keywords: Color, Advertising / Marketing, Education, Publishing, Anatomy, Biotechnology, Dermatology, Endocrinology / Metabolic, General Surgery, Medical Devices, Reproductive Biology, Thoracic Surgery, Urology, Vascular Surgery
illustration of Developing the posterior plane of the femoral triangle during LEG Endoscopic Groin Lymphadenectomy Procedure.

Keywords: Color, Education, Patient Education, Publishing, Anatomy, Endocrinology / Metabolic, General Surgery, Urology, Vascular Surgery, instrument, artery, vein, muscle, fat
illustration of Part of a series; E-learning and booth graphics for therapeutic monoclonal antibody Daclizumab (Zenapax®) — Showing blockage of IL-2 receptor target.

Drug's mechanism of action graphics at cellular level for pharmaceutical project.

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease management; multiple sclerosis
illustration of Image to accompany printed article: showing phosphorylation of GltX by bacterial toxin HipA, which blocks GltX from adding amino acid to tRNA. The uncharged tRNA halt protein synthesis and subsequently shut down cellular activity
illustration of Part of a series;  Drug's mechanism of action graphics at cellular level for pharmaceutical project.

Keywords: molecular biology, cellular biology, histology, pharmacology, virology, disease management, orthopedics, allergy immunology
illustration of Laser-activated Nanoparticles for Targeted Drug Delivery to Retinoblastoma 

Keywords: Color, Editorial, Education, Patient Education, Publishing, Biology, Biotechnology, Disease Management, Medical Devices, Molecular Biology, Ophthalmology, Pediatrics; Eye
illustration of One in a series for Hernia Repair Operation

Keywords: Publishing, Anatomy, Emergency Medicine, General Surgery, Reproductive Biology, Thoracic Surgery, Injuries
illustration of Illustration accompanying journal article on Candida access in lens of infants. The Candida is introduced into the neonatal lens, where it can become sequestered from systemic medications. An abscess then develops in the lens, which results in a cataract.
illustration of One in a series of images published in surgical technique book entitled
illustration of One in a series for ocular plastic surgery
illustration of Graphic for healthcare professional education highlighting antibody interaction with systemic, mucosal and cellular immunity systems.

Keywords: Color, Advertising / Marketing, Education, Patient Education, Publishing, Allergy / Immunology, Biology, Biotechnology, Cell biology / Histology, Disease Management, General Medicine, Molecular Biology, Pharmacology, Respiratory, Virology, cell, nose, heart, child
illustration of Comparison of 2
illustration of Courtroom exhibit showing infection of surgical site from previous abdominal hernia repaired with mesh. The infection did not spread to level of mesh; Mesh was intact, and wound was packed.

KEYWORDS: surgery, abdomen, belly, hernia, mesh, stables, sutures, stitches, finger, palpating, small bowel
illustration of Damage to a nerve in the body, and progression of damage from sensory loss, to weakness, to loss of function, to death of the nerve; Medical Legal Courtroom Trial Exhibit explaining importance of timing with neural surgery.

Keywords: Education, Medical Malpractice, Patient Education, Publishing, Medical-Legal, Personal Injury, Emergency Medicine, Neuroscience, Neurosurgery, Orthopaedics, Vascular Surgery, Injuries, Legal Exhibits
illustration of Progression of death of a limb (leg and foot) due to lack of blood flow; tissues become blue (cyanotic), then the tissue dies and it appears black. 

Keywords: Leg, foot, cyanosis, cyanotic, blue, Color, Education, Medical Malpractice, Patient Education, Publishing, Medical-Legal, Personal Injury, Disease Management, Emergency Medicine, General Medicine, Injuries, Legal Exhibits
illustration of Location of the sacrum, injured fractured sacrum.

Keywords: Woman psterior back view, spine, coccyx, pelvis, Airbrush, Color, Information Graphics, Line with Color, Education, Medical Malpractice, Medical-Legal, Anatomy, General Medicine, Orthopaedics, Injuries, Legal Exhibit
illustration of Logo created for the Board of Certification of professional medical illustrators — a distinction of professional standards. In addition to creating the logo, Mica Duran has the distinction of Certification by the Board.

Profile

For the past 20 years, Mica Duran has represented the world’s medical and scientific experts with hand-drawn illustration and design services, through her boutique illustration firm, Mica Duran Studio. She is a visual storyteller of complex biomedical concepts for a diverse list of clients — from large pharmaceutical companies, medical device manufacturers, scientific publishers, and surgeons; to malpractice attorneys defending multi-million dollar suits. Her work is featured publicly in prominent science publications, such as Science Magazine; but a majority is published behind pay-walls in professional journals such as Journal of Plastic and Reconstructive Surgery, or internal sales aids and publications shared by scientists in their field.

Style/Techniques

Airbrush, Animation, Black & White, Caricature, Cartoon, Conceptual, Design, Engraving, Figurative, Fine Art, Gouache, Graphic, Line, Line with Color, Painterly, Pen & Ink, Realism, Storyboards, Stylized, Technical, Watercolor, Whimsical, Concept Art, Monoprints, Vector, e-Learning

Subject/Specialties

Action, Adventure, Children, Children's Products, Corporate, Editorial, Education, Family, Health, Icons, Information Graphics, Landscape, Leisure, Medical, People, Portrait, Posters, Product, Science, Scientific, Sports, Still Life, Technology, Textiles, Web Illustration, Americana, Lifestyle, Feminine, Youth, Branding